SanDisk, one of the leading manufacturers of flash drive and memory cards, decided to expand its market not just on the Western region but on the African nations as well. On July 2013, SanDisk signed a deal with Mitsumi and Despec to distribute their products in the Africa, mainly in Kenya, Tanzania, Ghana, Tunisia, Morocco, Zambia, and Namibia. According to Sreedhar Sreekumar, SanDisk Regional Sales Manager for Middle East and Africa, the said relationship will serve as a foundation to strengthen the brand in the local market.
Sreekumar added that Africa is a growing market and will present a great potential for SanDisk. Moreover, the company is looking forward to compete with other memory storage providers and phone companies like Samsung and Nokia who provides their own memory cards and USB flash drives for users.
According to the report, the deal started when the rise of smartphone percentage in Africa surges to 43% in 2000. But it did not come in fruition until last year. Mitsumi, one of the chosen partner and distributor, was delighted with the partnership as they will be associated with a brand that is well-known and very popular.
SanDisk also partnered with Sahara Computers since Sahara will entirely focus on developing and supplying the largest IT channel in South African market. Stephan SJD Nel, Executive Director of Sahara Computers said that the said deal with SanDisk will definitely make technology readily available to the consumers and end-users in South Africa.
And last August 2013, the company push through with their plans and launched their products in Kenya. On the said launching, the company unveils their fastest memory device known as the SanDisk USB 3.0. But aside from the said product, the locals were quite excited to experience what SanDisk has to offer like their SanDisk SDHC cards and other flash drives. And the partnerships proved to be successful as the sales continue to grow and increase.
SanDisk is known to take calculated risk when it comes to business. SanDisk also partnered with Whiptail, a US-based company that builds data storage systems out of solid-state drive components. The said company was the first investment from their SanDisk Venture Fund. The partnership focused on innovation and technological advancement in the areas of flash memory.
SanDisk also made a deal with Toshiba in a flash foundry enterprise, and in turn, Toshiba laptops now run in SanDisk SSDs. The same goes with Whiptail. The main goal of these ventures is to expand the presence and branding of the product and at the same time accelerate the market growth and create a wider awareness on the importance of computer components like flash drives, arrays, and memory cards.
Although some of these ventures are risky for the computer, SanDisk knows what and who to invest with. They know the perils of partnership but look on the opportunities instead. Their strategic approach on widening their reach and growing their market proved to be effective as they were able to expand and distribute their products globally and at the same time, have definite and sure clients that will definitely use their products.
Sreekumar added that Africa is a growing market and will present a great potential for SanDisk. Moreover, the company is looking forward to compete with other memory storage providers and phone companies like Samsung and Nokia who provides their own memory cards and USB flash drives for users.
According to the report, the deal started when the rise of smartphone percentage in Africa surges to 43% in 2000. But it did not come in fruition until last year. Mitsumi, one of the chosen partner and distributor, was delighted with the partnership as they will be associated with a brand that is well-known and very popular.
SanDisk also partnered with Sahara Computers since Sahara will entirely focus on developing and supplying the largest IT channel in South African market. Stephan SJD Nel, Executive Director of Sahara Computers said that the said deal with SanDisk will definitely make technology readily available to the consumers and end-users in South Africa.
And last August 2013, the company push through with their plans and launched their products in Kenya. On the said launching, the company unveils their fastest memory device known as the SanDisk USB 3.0. But aside from the said product, the locals were quite excited to experience what SanDisk has to offer like their SanDisk SDHC cards and other flash drives. And the partnerships proved to be successful as the sales continue to grow and increase.
SanDisk is known to take calculated risk when it comes to business. SanDisk also partnered with Whiptail, a US-based company that builds data storage systems out of solid-state drive components. The said company was the first investment from their SanDisk Venture Fund. The partnership focused on innovation and technological advancement in the areas of flash memory.
SanDisk also made a deal with Toshiba in a flash foundry enterprise, and in turn, Toshiba laptops now run in SanDisk SSDs. The same goes with Whiptail. The main goal of these ventures is to expand the presence and branding of the product and at the same time accelerate the market growth and create a wider awareness on the importance of computer components like flash drives, arrays, and memory cards.
Although some of these ventures are risky for the computer, SanDisk knows what and who to invest with. They know the perils of partnership but look on the opportunities instead. Their strategic approach on widening their reach and growing their market proved to be effective as they were able to expand and distribute their products globally and at the same time, have definite and sure clients that will definitely use their products.
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