Is it smart to brag on a Company Blog? Some people say that is what it is for and yet in this day of over regulation, anything you say can be over scrutinized and if you brag too much it will look like forward looking statements and this can cause a huge issue in a public company and shareholders may sue.
If an employee or executive in your company makes a statement there on the company then your company could be held liable there are misrepresentations of fact or embellishment.
Additionally, Blogs used in a business can be considered a form of advertising, as it is communication between your company and your customer.
If you brag too much on a Blog you could also alienate your customer, as they feel you are too big and mighty and you no longer care about them.
Do you? Maybe you don't, but either way publicizing that fact is a bad idea.
So, when is it okay to brag on a Blog? Well, when the information is true for one.
But also only if the accomplishment you are bragging about helps your customer and you state why this accomplishment is helping them and why it is a mile market in your goal to serve them better? It is never okay to brag on a Blog or embellish the truth or even lie.
It is not okay to brag on a Blog, when you inflate or elevate the abilities of your company past the reality.
Because once you do that could be considered false advertising and also remember once you claim you can do something, then you have to perform up to those new expectations you have now embedded in the customers mind.
When is it OK to Brag on a Company Blog? When it is your own personal Blog and you have decided you want fewer friends in your life in my opinion.
Consider all this in 2006.