List building is a key skill for anyone seeking to successfully market their business online.
It's about building your tribe - people who like what you do and have similar goals.
Ideally you want to build a list of targeted prospective customers because of course the objective is to convert them into buyers.
With a list you can not only promote your products and those of others but also get vital feedback that could lead to creating even more successful products.
The key components for building a list are: a squeeze page, an autoresponder, a free gift and traffic.
Squeeze Page A squeeze page is also sometimes called a landing page and refers to the webpage that you are going to use to collect subscribers to your list.
It should be short and simple and to the point.
There are two main options: text and video.
For a video squeeze page you need a short video that tells them what problem you can help them with and the benefits of subscribing to your list.
It should end with a call to action telling them specifically what to do to subscribe and what will happen next.
Above the video you will need an attention grabbing headline and beside or below the video you need the sign up form.
For a text version you need to replace the video with a bulleted list of the benefits of subscribing.
Autoresponder An autoresponder is a service that will collect your subscribers details and keep them secure and private.
This is done by means of a simple opt-in form that you create within the service and then embed on your landing page.
You also use the autoresponder to send out bulk emails on a regular basis.
You can load up your autoresponder with a series of emails and schedule when you want them to be sent out.
This is important as you need to be able to build up a relationship with your subscribers so that they will buy from you and continue to do so.
Free Gift You should offer them a free gift in exchange for subscribing to your list and giving you their details.
This should be something that is low or no cost to you but of perceived high value to them.
Commonly this would be an eBook report or a more detailed video.
If you really want to impress, give them a bundle of free items and/or you could include an unmentioned bonus.
Traffic The first three components are reasonably easy and cheap to set up.
Traffic will either cost you money or time to generate.
It's about building your tribe - people who like what you do and have similar goals.
Ideally you want to build a list of targeted prospective customers because of course the objective is to convert them into buyers.
With a list you can not only promote your products and those of others but also get vital feedback that could lead to creating even more successful products.
The key components for building a list are: a squeeze page, an autoresponder, a free gift and traffic.
Squeeze Page A squeeze page is also sometimes called a landing page and refers to the webpage that you are going to use to collect subscribers to your list.
It should be short and simple and to the point.
There are two main options: text and video.
For a video squeeze page you need a short video that tells them what problem you can help them with and the benefits of subscribing to your list.
It should end with a call to action telling them specifically what to do to subscribe and what will happen next.
Above the video you will need an attention grabbing headline and beside or below the video you need the sign up form.
For a text version you need to replace the video with a bulleted list of the benefits of subscribing.
Autoresponder An autoresponder is a service that will collect your subscribers details and keep them secure and private.
This is done by means of a simple opt-in form that you create within the service and then embed on your landing page.
You also use the autoresponder to send out bulk emails on a regular basis.
You can load up your autoresponder with a series of emails and schedule when you want them to be sent out.
This is important as you need to be able to build up a relationship with your subscribers so that they will buy from you and continue to do so.
Free Gift You should offer them a free gift in exchange for subscribing to your list and giving you their details.
This should be something that is low or no cost to you but of perceived high value to them.
Commonly this would be an eBook report or a more detailed video.
If you really want to impress, give them a bundle of free items and/or you could include an unmentioned bonus.
Traffic The first three components are reasonably easy and cheap to set up.
Traffic will either cost you money or time to generate.
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