There are many ways to market your products, and these include promotional events, TV ads, radio ads, print media ads, giving away freebies, discount offers, affiliate marketing, and a host of other virtual and physical techniques. Each has its range of advantages and risks. One of the minimum risk marketing methods among these is giving promotional pens to prospective customers. There is no doubt that by gifting promotional pens and personalized pens you can reach only much less customers than you can reach through a TV ad. But there is also an enormous difference in the expenses incurred for each. A TV ad is not a viable option for small businesses struggling to find their feet in the world of cutthroat competition. But they can easily invest on promotional pens and give it to everyone who comes making enquiries.
If you are selling a niche-market product, and your market is more or less completely local, promotional pens can be a far more effective tool than a TV or radio ads. Since your ads have to reach only the local market, there is no need to spend money on advertising media that may reach a wider audience, since the relevance of the product will only be lost on those who do not need the product. When you are doing local marketing, if you do your market analysis well, you can customize part of your promotional pens to personalized pens. You can add the names of selected individuals and small businesses onto your promotional pens and gift it to them. It will not cost you much and will be a very effective promotional tactic because personalized pens are welcomed by everyone. When a personalized pen that a person uses every time contains your business information, he is bound to select you as the first preference when he requires that product.
Giving promotional pens to customers instead of giving business cards is also a viable option. A promotional pen can easily carry your logo and all the business information that a business card can carry. But when you give a person your business card, he may take it home and put it in a drawer and may soon forget all about it. As against this, people tend to keep a pen where they can easily access it and will surely see the information contained on it quite often. Further, a business card or a brochure will never be considered a gift whereas promotional pens will be accepted as a gift. Since human beings generally tend to be more receptive to a gift than to an object that is forced on them for product promotion, they will be more favorably disposed towards getting a pen especially when what you are giving are personalized pens.
You can also reward loyal customers by gifting them high quality personalized pens. These may be a bit expensive but even then cost-effective, so far as these chosen customers are the mainstay of your business. Whiteboard pens, highlighter pens, and marker pens will be more expensive than ordinary ball point pens, but they can be turned into promotional personalized pens and gifted to selected customers who will actually need such pens for their professional use. By doing so, you will be spreading your product information to the recipient's office also.
If you are selling a niche-market product, and your market is more or less completely local, promotional pens can be a far more effective tool than a TV or radio ads. Since your ads have to reach only the local market, there is no need to spend money on advertising media that may reach a wider audience, since the relevance of the product will only be lost on those who do not need the product. When you are doing local marketing, if you do your market analysis well, you can customize part of your promotional pens to personalized pens. You can add the names of selected individuals and small businesses onto your promotional pens and gift it to them. It will not cost you much and will be a very effective promotional tactic because personalized pens are welcomed by everyone. When a personalized pen that a person uses every time contains your business information, he is bound to select you as the first preference when he requires that product.
Giving promotional pens to customers instead of giving business cards is also a viable option. A promotional pen can easily carry your logo and all the business information that a business card can carry. But when you give a person your business card, he may take it home and put it in a drawer and may soon forget all about it. As against this, people tend to keep a pen where they can easily access it and will surely see the information contained on it quite often. Further, a business card or a brochure will never be considered a gift whereas promotional pens will be accepted as a gift. Since human beings generally tend to be more receptive to a gift than to an object that is forced on them for product promotion, they will be more favorably disposed towards getting a pen especially when what you are giving are personalized pens.
You can also reward loyal customers by gifting them high quality personalized pens. These may be a bit expensive but even then cost-effective, so far as these chosen customers are the mainstay of your business. Whiteboard pens, highlighter pens, and marker pens will be more expensive than ordinary ball point pens, but they can be turned into promotional personalized pens and gifted to selected customers who will actually need such pens for their professional use. By doing so, you will be spreading your product information to the recipient's office also.
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