Business & Finance Advertising & sales & Marketing

What Information Can Servers Collect?

Servers play a major role in maintaining a website and keep it live all the time.
They can be your own dedicated server or a shared one.
Wherever they are located, you can be sure that your website is up and running round the clock so long as the server you use is well maintained.
A dedicated server differs from a shared type in that it is used solely by a single website.
On the other hand, a shared server is utilized by several websites although it is managed by only a single hosting company.
Each has its own advantages and disadvantages.
For business owners who have websites, it is crucial to gather important information about web traffic.
This is one way of keeping track of your site's performance and although there are many online tools available today that can help you in this aspect, the servers are one of the best sources of web traffic information.
Through the data collected by servers, publishers and business owners can monitor traffic patterns and website access for analytical purposes.
The information collected by servers is known as log data and data is collected automatically once a web users is able to access a particular website.
This can, however, be configured according to what you want to gather from your website.
Normally, these include a user's IP address, system date and time, the page or image requested by the user, the URL where the request originated, user agent or a user's browser type, method used to collect data and other server or request variables.
In addition to those mentioned, servers can also record the personal details of web users through the registration and subscription forms that they use on their preferred websites.
These sites can be those that offer valuable newsletters that can be availed of through subscription, those that give out various freebies, guestbooks, discussion boards and forums.
The difference with the information gathered from these sites is that they are provided voluntarily by users Personal details normally range from name, email address, country, industry, bank account and credit card details.
When businesses are able to get these relevant web traffic data, they will have a better perspective on how their website is faring among the millions now in existence on the internet.
With a trend to guide them moving forward, they will also have an opportunity to modify their business and marketing strategies to be able to gain more visitors and clients and eventually earn more profits.
It is important to note as well that learning about your traffic patterns is a good start towards getting to know well your target market and establishing a fruitful relationship with them.
Data from web users can be automatically stored in databases.
Data gathering and analysis can also be automated via programming or through manual review depending on your preference.
Raw data, on the other hand, can be utilized as well in a variety of ways in accordance with your user requirements.
So if you value your business and you want to stay long in your industry, gathering data on your web traffic is a must.
The servers can do it and the best part is you can keep your log files indefinitely.
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