Business & Finance Blogging

Tips on Setting Policies for Guest Posts

Guest posting is a win-win process in both guest author and the blog owner. Whichever you are in the two, you always get the benefits of guest posting. The number one benefit of accepting guest post is it relieves you the time from thinking topics, writing quality and relevant content.

To add up to that, accepting guest posts lets you have a constant flow of content. It keeps your blog active, lets you have different writing approach from different guest authors and direct you from targeted traffic.

Before accepting guest posts, you should first lay down your cards and set some guidelines. It is important to set guidelines to make your job easier and to eliminate low quality and poorly written articles and of course to avoid offending someone because of your undeclared policy. You may want to consider below for your guidelines:
  • Content and Link Requirements - To avoid getting poorly done articles, list down the subjects your guest authors can write. Moreover, specify the number of words and links that you allow. Also include the content format e.g. document with headings, bullets or in HTML.
  • Editorial Policies - For typo and grammar errors, you may include in your guidelines about your editing rules to avoid confusions.
  • Promoting and Republishing Policy - Some blogs allow republishing while others do not. Those who allow set specific time to republish the content.  Therefore, set your policy to avoid duplicate content.
  • Attribution - To avoid infringing copyrights, remember attribution. If the guest authors get ideas from different sites, encourage them to cite sources and references. Specify your image policy and how you wanted it to be attached or posted.

Apart from these basic policies, include the links that you do not allow such as links to Pornographic, Not Safe for Work, and Promotional and Affiliate sites depending on what your sites and blogs are all about. 

It is important to set guidelines before accepting guest post to set things clear. There are affordable guest posting services that are into following guidelines and policies. They make sure that their content land in high PR sites where your sites/blogs get quality and natural back links as well as high traffic and rankings. 

Lastly, make it a goal to not just do some guest posting, but also keep in mind that your audience are looking for something new --something that would make them revisit your site to do more readings. 
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