Who else is excited to launch a brand new online marketing campaign? Have you been studying up on the gurus recommendations for writing killer content that converts like crazy, and think you're ready to put your powerful prose out into the world? If you said YES to the above, the good news is, content marketing CAN be an amazing way to build a brand new business from scratch, without having to invest ANYTHING at all for traffic.
But, what many of the article marketing "experts" won't tell you, is that it's not quite as easy as they want you to believe.
Why? Mostly because of the 3 common myths and mistakes below..
..
that if you fail to heed, will hurt your efforts (and income) for sure.
But BEFORE we begin...
Why should you listen to me? Good question! I've personally written over 6000 articles myself in a panoply of pen names and a myriad of unique markets that have generated millions of readers, and have managed a business that has produced thousands more and more readers than we can count.
Big Mistake #1? Not having a coherent "post click" strategy in mind.
The truth is, most high level brand marketers understand the importance of "post click" marketing, but very few internet marketing "gurus" talk about it at all.
Why? Because it takes work, and strategy and planning and that's not "sexy" to sell! What is post click marketing? Basically, the underlying ethos that you are going to employ to turn a "stranger" (your reader) into a "subscriber" and then ultimately..
..
into a friend, follower, fan, client or customer.
The truth is, if you use your articles to build a LIST, first and foremost...
it's the very best investment you can make in your brand, and your business to boot! Big Mistake #2: Caring Too Much About KEYWORDS Don't sweat the keywords, or the tools that tell you which ones to target, either.
Write content that conveys what you LOVE, your passion...
and your experiences, your expertise and your natural gifts.
Let it flow..
...
without care or concern with how many times you've included what some keyword tool told you was the right "density" or frequency of the right combination of words.
There is NOTHING that kills your content faster than a preoccupation with metrics over MEANING, and the day I discarded my own keyword tools was the day my content improved exponentially right away.
Big Mistake #3? Throwing in the Towel Too Soon Article marketing, done properly, is about consistency.
Yes, you can get lucky and a single article can drive a ton of traffic.
But, mas o menos, this is a process of persistence and small, incremental gains DO add up very quickly, especially if you are using your content to build a community.
(list building) But, if you expect to get rich overnight with articles, you are going to join the millions of miserable marketers who jump from thing to thing..
..
rather than those of us who stick WITH what works and have the patience to wait for the profits as well!
But, what many of the article marketing "experts" won't tell you, is that it's not quite as easy as they want you to believe.
Why? Mostly because of the 3 common myths and mistakes below..
..
that if you fail to heed, will hurt your efforts (and income) for sure.
But BEFORE we begin...
Why should you listen to me? Good question! I've personally written over 6000 articles myself in a panoply of pen names and a myriad of unique markets that have generated millions of readers, and have managed a business that has produced thousands more and more readers than we can count.
Big Mistake #1? Not having a coherent "post click" strategy in mind.
The truth is, most high level brand marketers understand the importance of "post click" marketing, but very few internet marketing "gurus" talk about it at all.
Why? Because it takes work, and strategy and planning and that's not "sexy" to sell! What is post click marketing? Basically, the underlying ethos that you are going to employ to turn a "stranger" (your reader) into a "subscriber" and then ultimately..
..
into a friend, follower, fan, client or customer.
The truth is, if you use your articles to build a LIST, first and foremost...
it's the very best investment you can make in your brand, and your business to boot! Big Mistake #2: Caring Too Much About KEYWORDS Don't sweat the keywords, or the tools that tell you which ones to target, either.
Write content that conveys what you LOVE, your passion...
and your experiences, your expertise and your natural gifts.
Let it flow..
...
without care or concern with how many times you've included what some keyword tool told you was the right "density" or frequency of the right combination of words.
There is NOTHING that kills your content faster than a preoccupation with metrics over MEANING, and the day I discarded my own keyword tools was the day my content improved exponentially right away.
Big Mistake #3? Throwing in the Towel Too Soon Article marketing, done properly, is about consistency.
Yes, you can get lucky and a single article can drive a ton of traffic.
But, mas o menos, this is a process of persistence and small, incremental gains DO add up very quickly, especially if you are using your content to build a community.
(list building) But, if you expect to get rich overnight with articles, you are going to join the millions of miserable marketers who jump from thing to thing..
..
rather than those of us who stick WITH what works and have the patience to wait for the profits as well!
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