In the past marketing wasn't exactly easy. If you think about it, it's just recently that we've been granted access to the entire world in every form except for the physical. We can send messages across the globe and read them immediately, which is something that might have been considered black magic at one time, but now it's just commonplace. Isn't it amazing, the world we live in?
The mobile phone has been an advertising platform since early 2000, particularly within Europe and Asia where cellular phones were more prevalent. It was around this time when businesses collected mobile numbers and began to send text messages advertising their services. These messages went through to a mobile subscriber whether they asked for it or not, leading to quite a bit of frustration.
This also opens up new possibilities for mobile providers as they are now able to sell their phone numbers to third party companies which they might not have been able to do in the past. This may be to the dismay of many mobile subscribers, but it really does help sales quite a bit. You never know when someone might open up their mobile phone and say "I did need a toilet scrubber, where's the nearest store?". Yes, it was looked on negatively at first, but after a while, once more regulations were put in place, it became a more popular form of advertising.
The things that are advertised via mobile messaging can range from ring tones for your phone, to services that apply in the real world. Mobile messaging has also become popular amongst the mobile providers themselves. Your provider might actually send you messages regarding deals and new phones you can get for a discounted price, and it will even remind you when your bill is due.
There are some services that work exclusively through the mobile messaging services. One of these is a service that claims to be able to answer any question. This is a great display of how far mobile advertising has actually come.
One thing that needs to be noted is that the customer does have to pay for a service in order to be charged. That sound sort of obvious, but many people are afraid that when they receive an unsolicited message they're going to be charged a fee. This is absolutely not the case, if you don't commit to something you won't have to pay anything, and with most services you're able to send a stop command and have the advertisements stopped completely.
These are the basics of mobile messaging. Hopefully now you understand exactly what it means when all of those messages end up getting sent to your phone! Annoying as it may be, it is a revolutionary new way of advertising that can serve both you and the advertising company.
The mobile phone has been an advertising platform since early 2000, particularly within Europe and Asia where cellular phones were more prevalent. It was around this time when businesses collected mobile numbers and began to send text messages advertising their services. These messages went through to a mobile subscriber whether they asked for it or not, leading to quite a bit of frustration.
This also opens up new possibilities for mobile providers as they are now able to sell their phone numbers to third party companies which they might not have been able to do in the past. This may be to the dismay of many mobile subscribers, but it really does help sales quite a bit. You never know when someone might open up their mobile phone and say "I did need a toilet scrubber, where's the nearest store?". Yes, it was looked on negatively at first, but after a while, once more regulations were put in place, it became a more popular form of advertising.
The things that are advertised via mobile messaging can range from ring tones for your phone, to services that apply in the real world. Mobile messaging has also become popular amongst the mobile providers themselves. Your provider might actually send you messages regarding deals and new phones you can get for a discounted price, and it will even remind you when your bill is due.
There are some services that work exclusively through the mobile messaging services. One of these is a service that claims to be able to answer any question. This is a great display of how far mobile advertising has actually come.
One thing that needs to be noted is that the customer does have to pay for a service in order to be charged. That sound sort of obvious, but many people are afraid that when they receive an unsolicited message they're going to be charged a fee. This is absolutely not the case, if you don't commit to something you won't have to pay anything, and with most services you're able to send a stop command and have the advertisements stopped completely.
These are the basics of mobile messaging. Hopefully now you understand exactly what it means when all of those messages end up getting sent to your phone! Annoying as it may be, it is a revolutionary new way of advertising that can serve both you and the advertising company.
SHARE
