• Objective of participation – Can be the visibility of your company, launching a new product or simply showing your presence to the customers or your competitors.

• Which type of exhibition you want to participate in? This depends largely on your objective of participation. There are two major types of exhibitions – Trade Exhibitions & Consumer Exhibitions. If you wish to promote a product which is specific to either a Country or Industry, then you should opt for Trade exhibitions where only people from a specific country or industry are invited. But if you wish to promote a product which covers various industries or if you have a wide range of products across user needs, then you should opt for Consumer Exhibitions.

• Tools to be used for Exhibitions. There are different mediums you can choose to promote your business or products through exhibitions. You can distribute pamphlets if you are promoting your company or a product which is to complex to be demonstrated in a short span of time. In such cases, you can also have banner displays so that the visitors can take a look and understand the product. Banner displays are useful when you want to describe in details about the product or its flow. Other tools can be demonstrations, presentations as well as product displays. These tools will promote your business but to get customers, you also need to have questionnaires to be filled up from the visitors so that they can convert in to customers for you.

Now, if you have pondered over the above and have decided about your objectives, then you can go on and get you displays and banners in place for the exhibition. Australia has a large number of companies dedicatedly serving the companies which participate in exhibitions. One of the best out of these companies is The Showman, a company based in NSW, Australia. It has a wide array of services on offer which you may need while participating in an exhibition. The services include – Planning for exhibitions, Corporate / Retail Identity creation, Banner and Displays design and creation as well as logistics of these. You can choose to use any or all of our services, depending on your needs. So, if you want some one who can be your partner in the exhibition, then you should go for The Showman. You can visit their website to know more about their services at –http://www.theshowman.com.au