The most important step to starting a micro niche website is finding that micro niche.
I cannot stress this enough - keyword and competition research is the MOST IMPORTANT part of this article.
Market research is an integral part of all business, not just online businesses.
You would not want to enter a market that is so heavily saturated that you will be competing with everyone else because you sell the same exact thing.
The difference between a storefront and an online business is that the internet provides a cheap and easy medium to start that business.
The costs to start online are a mere fraction of the costs for renting a store, having inventory, and hiring employees.
No matter how good you are at SEO (Search Engine Optimization), designing, coding, or writing, you will not make money online without doing your homework.
Proper competition and keyword research will save you tons of time and resources, as it will take less effort to rank, and you will make sure there are enough searches to generate a proper income.
Too many people just pick any random keyword expect to rank, and profit, this is simply not the case! Research is CRITICAL! Keywords are words or phrases that people search for on search engines: for example "Golf Gloves" is a keyword.
To maximize your profits and for the purpose of this article, we will be targeting buyer keywords as opposed to information seeking keywords.
Buyer keywords are used by people who are looking to buy something and not looking to browse.
People searching using buyer keywords are more likely to click on advertisements and affiliate links you provide.
A niche market is a sub-market of a greater one.
But, to find a good market, you need to find a sub-sub-sub-sub-market.
Examples: "Golf Gloves" - Starting keyword "Golf Gloves for Women" - Niche! "Fondant" - Starting keyword "Vegan Fondant"- Niche! Remember, not all keywords are created equal.
This is where research comes in.
Depending on the niche, payouts will be different.
For example the healthcare/finance niches tend to pay the highest, and the video gaming niche the lowest.
Top paying keywords are always highly competitive, and when you are starting out targeting these types of keywords make it very difficult to rank! As a general rule that I, and you, should follow, you are looking for product keywords that have a good amount of searches with low competition.
I cannot stress this enough - keyword and competition research is the MOST IMPORTANT part of this article.
Market research is an integral part of all business, not just online businesses.
You would not want to enter a market that is so heavily saturated that you will be competing with everyone else because you sell the same exact thing.
The difference between a storefront and an online business is that the internet provides a cheap and easy medium to start that business.
The costs to start online are a mere fraction of the costs for renting a store, having inventory, and hiring employees.
No matter how good you are at SEO (Search Engine Optimization), designing, coding, or writing, you will not make money online without doing your homework.
Proper competition and keyword research will save you tons of time and resources, as it will take less effort to rank, and you will make sure there are enough searches to generate a proper income.
Too many people just pick any random keyword expect to rank, and profit, this is simply not the case! Research is CRITICAL! Keywords are words or phrases that people search for on search engines: for example "Golf Gloves" is a keyword.
To maximize your profits and for the purpose of this article, we will be targeting buyer keywords as opposed to information seeking keywords.
Buyer keywords are used by people who are looking to buy something and not looking to browse.
People searching using buyer keywords are more likely to click on advertisements and affiliate links you provide.
A niche market is a sub-market of a greater one.
But, to find a good market, you need to find a sub-sub-sub-sub-market.
Examples: "Golf Gloves" - Starting keyword "Golf Gloves for Women" - Niche! "Fondant" - Starting keyword "Vegan Fondant"- Niche! Remember, not all keywords are created equal.
This is where research comes in.
Depending on the niche, payouts will be different.
For example the healthcare/finance niches tend to pay the highest, and the video gaming niche the lowest.
Top paying keywords are always highly competitive, and when you are starting out targeting these types of keywords make it very difficult to rank! As a general rule that I, and you, should follow, you are looking for product keywords that have a good amount of searches with low competition.
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