Web developers, site owners and bloggers know that rankings can make or break their website but many are unaware of how to achieve high rankings.
There are many factors that are applied when determining where a website will fall and when you understand these factors, you can better ensure the survivability of your blog.
The following are the top factors in your blogs current and future rankings.
URL: the structure of your URL is more important than you would think.
The URL of your blog should be simple, straight forward and clean.
Avoid a string of random characters at the end of your URL; they will only serve to hurt your rankings.
Domain Hosting: research the domain which will host your site deeply.
There are domain hosts that are notorious for hosting spam sites and can ruin your rankings before you even set up your blog.
If you are in the United States, use a domain hosting company based in the United States.
Search for a reputable company and use the best that you can afford.
Timing of New Content: the rate at which you post content both have an effect on your blog rankings.
You'd not know it but much research has gone into the habits of spammers.
It has been found that they often post content at certain times of the day or at specific intervals.
While 1pm may be the best time for you to add content to your blog, try to avoid adding content at the same time repeatedly.
Type of Content: your content should always be written for your human visitors and not for Google rankings.
Content should be fresh and focused, leading visitors to stay on your website and read through your page(s).
Visitors that click and don't stay (defined as bounce rate) will hurt your rankings more than heavy SEO content will help.
Links: both inbound and outbound links play a part in your rankings.
Any outbound links you include on your blog should be relevant to your content.
If you blog about crafting, outbound links should be to craft supplies and the like, not the latest fall fashions.
Do not sell or trade links to your site haphazardly.
Just as your outbound links should be relevant, links to your blog should only be included on sites that are relevant to your content.
Navigation: while many bloggers stick to a single page of content, there are those bloggers who utilize multiple pages on one site.
If you have your blog set up with several pages, make sure your site is easy to navigate.
Not only will you reduce bounce but your rankings will increase.
Using breadcrumb links is often the best way to organize a somewhat cluttered site.
There are many factors that are applied when determining where a website will fall and when you understand these factors, you can better ensure the survivability of your blog.
The following are the top factors in your blogs current and future rankings.
URL: the structure of your URL is more important than you would think.
The URL of your blog should be simple, straight forward and clean.
Avoid a string of random characters at the end of your URL; they will only serve to hurt your rankings.
Domain Hosting: research the domain which will host your site deeply.
There are domain hosts that are notorious for hosting spam sites and can ruin your rankings before you even set up your blog.
If you are in the United States, use a domain hosting company based in the United States.
Search for a reputable company and use the best that you can afford.
Timing of New Content: the rate at which you post content both have an effect on your blog rankings.
You'd not know it but much research has gone into the habits of spammers.
It has been found that they often post content at certain times of the day or at specific intervals.
While 1pm may be the best time for you to add content to your blog, try to avoid adding content at the same time repeatedly.
Type of Content: your content should always be written for your human visitors and not for Google rankings.
Content should be fresh and focused, leading visitors to stay on your website and read through your page(s).
Visitors that click and don't stay (defined as bounce rate) will hurt your rankings more than heavy SEO content will help.
Links: both inbound and outbound links play a part in your rankings.
Any outbound links you include on your blog should be relevant to your content.
If you blog about crafting, outbound links should be to craft supplies and the like, not the latest fall fashions.
Do not sell or trade links to your site haphazardly.
Just as your outbound links should be relevant, links to your blog should only be included on sites that are relevant to your content.
Navigation: while many bloggers stick to a single page of content, there are those bloggers who utilize multiple pages on one site.
If you have your blog set up with several pages, make sure your site is easy to navigate.
Not only will you reduce bounce but your rankings will increase.
Using breadcrumb links is often the best way to organize a somewhat cluttered site.
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