I hear it over and over again - 80% of your competition insist on making their jobs harder because they keep making three major mistakes every time they cold call.
The good news is that there are easy ways to avoid them, and I'm going to share them with the right now: Mistake No.
1: Not Using Instructional Statements.
When the Secretary or receptionist asks your name or why you are calling or who you're calling with, you must not only give them the information, but you must and within instructional statements.
Try "Yes, please tell them Mike Brooks is holding please" Use this instructional statement, and you will begin breezing past screeners and gatekeepers, and you'll avoid 80% of the screening you're getting now.
Mistake No.
2: Repeating an objection.
"Oh, you're not interested?" "You don't have the money?" "He's not available?" Sounds basic, but 80% of your competition unconsciously repeat the objections.
How to avoid this? Be prepared for the common brush offs you get by writing and using effective Initial Resistance Scripts.
The Top 20% are prepared for these and easily overcome them earning the right to present their product or service.
For Word for Word scripts invest in my "Comprehensive Top 20% Instruction Manual.
" Mistake No.
3: Not Questioning the Red Flags.
Oftentimes your prospects will reveal objections that will show up later on and kill the deal.
These "Red Flags" often get by 80% of your competition, and they let them slide hoping they don't come up again.
The Top 20%, however, know they always do come up again, so they qualify them as they come up.
To read how to do this, visit my blog.
If you use the techniques listed above, you'll avoid the 3 biggest mistakes 80% of your competition is making.
You'll also save energy and get out better leads which will result in more deals.
Use them this week and watch your sales soar! by Mike Brooks, Mr.
Inside Sales