In the middle of the end of the season isn't most likely the time you're thinking about next season voluntarily, but it should be the time you begin to frame your campaign for the next holiday season.
Marketing for Christmas takes a special breed of person, you have to really LOVE the holiday.
There's more to wrapping Christmas presents than the color of paper and ribbon you choose.
First, you've got the rush of purchasing the gift.
As a marketer, you've got the responsibility of choosing which gifts will be set out and marketed in the local display settings.
Nobody knows what ads and eventually what products will be appealing to audiences the following year, so how would you EVER know what to promote? Second, you've got the spinning details of celebrating the holiday currently being promoted and...
well...
er...
celebrated.
Then, you've got to figure out what next year might bring.
The celebration may have a whole new implication and connotation with all the events of the year.
Third, you've got the events of the days before THIS Christmas that have to be dealt with before NEXT Christmas.
The events of this year must be interactive with the events you'll be planning for next year.
How can that be? Marketing plans and strategies come out of the process of scheduling events and determining various parts of the marketing event.
In many instances, determining how best to promote an item may require a current year of activities to know what to plan.
Could it be, that the marketing strategies that move through the next year actually started not THIS year, but LAST year? The common consensus is that Christmas Gift marketing campaigns begin at the very least one year prior to the event.
Do you need some assistance planning your Christmas Gift Marketing campaign with Social Media Marketing?