When someone uses WordPress.
org as a blogging platform, there are times that he or she forgets to optimize the blog so that it can be found by the blog's target readers.
The blog should also load quickly so that the visitors will not leave the page because the items on the page load slowly.
One of the keys to optimizing one's blog for traffic is going back to your goal in blogging.
Are you blogging in order to share your experiences with your family and friends? Or do you want to share your knowledge in a particular topic with a wider audience? If you answered "yes" to the second question, then you need to optimize your blog so that people who would like to know more about the topic will easily find your blog.

• Choose an appropriate domain name

If you have done some keyword research in your chosen niche, choose a domain name that uses some of these keywords.
Including the keywords in your domain name is a factor that boosts your search engine rankings for the said keywords.

• Change the permalink structure

After installing WordPress, customize the permalink structure so that instead of the default, it should show "Custom Structure /%category%/%postname%" which also increases the search engine ranking of your pages.
It also helps to install some plugins, such as All-in-One SEO Pack, that will help you in your search engine optimization efforts.

• Make your blog load faster

Make your visitors want to read your articles by making your blog load faster.
Trim the size of your images so that they don't take time to load.
It is also better if you host them on Flickr instead of on your server.
Uninstall and remove unnecessary plugins.
These are just some tips on how to optimize your blog's speed and search engine traffic.
By doing these, you will notice an improvement not just in traffic but also in terms of sales.