So, what is wrong with this ad? The latest ad from Burger King has the 'perpetrator' wearing the Burger King Mask, jumping over a fence into the "McDonald's HQ" in the wee hours of the morning.
He sneaks into the building, opens a file and takes the 'recipe' for the Sausage McMuffin and steals it.
The ad goes on to admit that Burger King knows their breakfast sandwich is a copy of the McDonald's one - but they're going to sell it for a dollar.
It seems that Burger King has no problem portraying itself as a thief - donning his mask and sneaking into Mcdonald's Headquarters to steal the Sausage McMuffin recipe - then offering to sell it as a 'copy' - cheaper than McDonald's.
What does this mean? The underlying message is that it's OK to steal as long as you admit to it.
And we're supposed to laugh about it.
It's not like you need a recipe for the McMuffin - you can buy one and open the muffin to see exactly what the ingredients are.
Or...
is Burger King just too stupid to look at the McMuffin - they need a recipe? It means that we find it funny that one company steals from another.
Why? Why is it appropriate? Can anyone explain to me why it is OK to steal? I know it's only a breakfast sandwich.
But where do we draw the line? Or is there no line to draw anymore? What are we teaching our children through advertising? Has it become a free-for-all? Just my thoughts.
What are yours?