Affiliate marketing as we all know is hyper competitive.
With so many people promoting the same high profile products, the cost of AdWords campaigns spirals and the spoils go to the affiliate with the biggest budget.
However, that is not necessarily a reason to give up.
Instead of skulking away with your tail between your legs because you've been beaten by the bigger dogs, why not try a smarter approach and start looking at every aspect of your sales chain and trying to make it work harder for you.
For example, what happens to your visitor once he clicks on your AdWords ad?Does he get routed straight to your affiliate product the same as all of your competitors?Or are you adding some value along the way? There are lots of things you could do to make the experience a little more compelling.
For example, have you thought about creating a landing page in between the Advert and the product page?A little piece of real estate that is yours and where you can improve things for your visitor.
Could you offer him/her a free product for example?An e-book you have written or something that you have sourced from elsewhere, perhaps.
The golden rule here is that it must be relevant to the keywords that brought your visitor here and to the product you are promoting.
You are offering the chance to get something for free before he goes to the sales page.
And of course if you're doing that, here is your golden opportunity to add him to your opt-in list.
Tie the two together so that to get the download he has to enter his e-mail address.
It's a simple trade off and one that will work well.
Another course of action is to build a review page.
This can be a simple review of the product you are promoting which tells him/her more about what they will get when they buy it, but it needs to be less sales-y than the product page.
You are positioning yourself here as an advisor and again, adding some value to the process.
A review page can also be a place where you write about and compare several products and point out which ones are best for beginners or for more experienced users; how their features compare and which ones cover aspects that the others might have left out.
This is a great way to add value to your affiliate selling chain and when linked to an opt-in form, will be the beginning of a trusted relationship between you and your future customers.
So next time you're looking at your affiliate marketing costs and wondering how to improve your conversion ratios, take a look at the steps in between the click and the sale and ask yourself, how much value are you adding?
With so many people promoting the same high profile products, the cost of AdWords campaigns spirals and the spoils go to the affiliate with the biggest budget.
However, that is not necessarily a reason to give up.
Instead of skulking away with your tail between your legs because you've been beaten by the bigger dogs, why not try a smarter approach and start looking at every aspect of your sales chain and trying to make it work harder for you.
For example, what happens to your visitor once he clicks on your AdWords ad?Does he get routed straight to your affiliate product the same as all of your competitors?Or are you adding some value along the way? There are lots of things you could do to make the experience a little more compelling.
For example, have you thought about creating a landing page in between the Advert and the product page?A little piece of real estate that is yours and where you can improve things for your visitor.
Could you offer him/her a free product for example?An e-book you have written or something that you have sourced from elsewhere, perhaps.
The golden rule here is that it must be relevant to the keywords that brought your visitor here and to the product you are promoting.
You are offering the chance to get something for free before he goes to the sales page.
And of course if you're doing that, here is your golden opportunity to add him to your opt-in list.
Tie the two together so that to get the download he has to enter his e-mail address.
It's a simple trade off and one that will work well.
Another course of action is to build a review page.
This can be a simple review of the product you are promoting which tells him/her more about what they will get when they buy it, but it needs to be less sales-y than the product page.
You are positioning yourself here as an advisor and again, adding some value to the process.
A review page can also be a place where you write about and compare several products and point out which ones are best for beginners or for more experienced users; how their features compare and which ones cover aspects that the others might have left out.
This is a great way to add value to your affiliate selling chain and when linked to an opt-in form, will be the beginning of a trusted relationship between you and your future customers.
So next time you're looking at your affiliate marketing costs and wondering how to improve your conversion ratios, take a look at the steps in between the click and the sale and ask yourself, how much value are you adding?
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