Business & Finance Blogging

Two Painless (And Free) Ways to Get Keyword-Rich Links to Your Blog

There are all sorts of ways to build traffic to a blog, but it's hard to ignore the effectiveness of boosting your search engine rankings and watching people stream into your site through Google searches.
The way to do this, of course, is to get links pointing to your site.
Lots and lots of links.
It really helps if those links have your keywords in the anchor text (the blue underlined clicky clicky stuff).
If you're blogging already (you are all blogging, aren't you?), then two painless link generation methods are participating in blog carnivals and guest blogging.
I've used both these methods to increase the links to my Writing for Your Wealth blog as well as the other sites I own and make a living from.
Blog Carnivals A blog carnival is a regular publication via blog post of links to freshly posted articles in a niche.
If your post is accepted (their standards aren't usually too rigorous), you'll typically get a link to your story and a link to your blog's home page.
To get keyword-rich links, just make sure to include your niche's hot keywords in the title of your blog post.
Each week (or however often the "carnival" is published), a different blog hosts, so every time it's published is another opportunity to pick up backlinks from a new site.
How do you get started? It doesn't get easier than this.
If you wrote up something good for the week, head over to the aptly named Blog Carnival site, look up "carnivals" related to your niche, and submit the link of your article.
If you write something good every week, submit it every week, and snag some free links! Some niches such as business and personal finance are hot, with many different blog carnivals devoted to each (yes, you can submit the same post to all, as long as your story is related to them all), but chances are you can find at least one blog carnival in other niches too.
Guest Blogging Another great way to build links to your site is through guest blogging.
This involves a little more work (you can't just submit an article you've already posted on your blog), but it can be well worth the effort, especially if you get your story posted on a big, popular blog in your niche.
Here's how it works: You write a blog post for another blog and submit it for the owner's consideration.
If they publish it on their site, they'll generally give you a bio blurb with a link to your site.
You may also be able to include a link to your site in the post itself (ask the blogger what is allowed).
Not only is this a chance to gain a link to your site, but if the readers of the other blog like your post, they may just click through and check out your site.
You could snag some new RSS readers out of the gig.
To find guest blogging opportunities, simply visit blogs in your niche and see if they have a page about guest blogging.
(Lots of bloggers are offering these opportunities these days, as it means free original content for them!) Even if you don't see anything about guest blogging opportunities, that doesn't mean the owner won't consider it.
It doesn't hurt to write to them and ask.
For best results, it can be helpful to post some comments on the person's blog before approaching them.
Also consider referencing one or more of their older posts, to show that you're a follower of their blog, and not just some drive-by blogger looking for a link! Blog carnivals and guest blogging are great ways to earn one-way links to your site and increase your clout with the search engines.
Now get out there and write!
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