Company Profile

• TomTom is a Dutch company, manufacturing GPS equipment and software since 1991. It sells its navigation products in more than 30 countries worldwide and in more than 20 languages. In 2008, TomTom acquired TeleAtlas, a leading digital mapping company, giving TomTom access to updated maps and allowing fast and accurate updating of existing maps.
  
  

TomTom GO Models

• The GO line of vehicle navigation systems was launched in 2005, offering users a complete navigation package, including a touch-screen interface, USB connectivity and the ability to receive regular updates using TomTom's HOME software.
  
  Both the TomTom GO 720 and the 730 offer users the ability to connect to their smartphone via Bluetooth, to transmit audio through their vehicle FM radio and to use the unit for hands-free calling. Both units have 2 gigabytes of built-in storage capacity but also accept additional memory with an SD memory card.
  
  

720 Features

• The GO 720 was put on the market in October 2007. It has a 4.3-inch touchscreen and comes preloaded with maps of the United States and Canada. Unique features include Text-to-Speech, which enables turn-by-turn navigation to include street names, and customizable voice commands, allowing the user to program prompts for individual points of interest.
  
  

720 Disadvantages

• The unit itself, although portable, is too bulky to comfortably slip into a pocket. A protective case, which would come in handy, is not included with the unit and must be purchased separately. Alhough the 720 does offer live traffic updates, this feature requires additional equipment and a yearly subscription fee. Also, traffic data is available only in major cities.
  
  The GO 720 is no longer manufactured, meaning that many units you find will likely be used or refurbished.
  
  

730 Features

• The GO 730 was unveiled in April 2008, six months after the previous model. It carries over several features from the 720, including preloaded maps, programmable voice prompts and Text-to-Speech. It also offers newer features, introducing IQ Routing and Advanced Lane Guidance.
  
  IQ Routing plots fastest routes, taking into account traffic density and average drive times. It uses data anonymously collected from drivers in an area, allowing this program to make allowances for road construction and closures. Advanced Lane Guidance directs drivers as to which lane to use, an especially helpful feature when traveling on unfamiliar multilane highways.
  
  

730 Disadvantages

• The newer model isn't without its faults. The most common criticism concerns the TomTom HOME Software, which many complain is buggy. The software often has installation problems; during use, it's not uncommon for the program to lock up or be sidelined by an error.
  
  Unlike the 720, the 730 does not offer MP3 functionality. If you want to listen to your MP3s on the road, you'll need to find another way to do so.
  
  Also, Advanced Lane Guidance isn't always available, offered primarily for major metropolitan areas. If you're in a city that's too small to warrant the feature but large enough to have a confusing multiple-lane highway, you're out of luck.
  
  

Purchasing

• With advanced features and superb ease of use, the TomTom GO 730 has received positive marks from nearly all reviewers. The unit originally sold for more than $400 but, as of mid-2009, this model could be found for less than $200. For the price, you'll get fast, accurate navigation with very few problems.