Since the very launch of the universe, the globe has been benefiting from innovation. It is recorded in the Holy Bible that the all-powerful God is the architect of the earth. In the beginning, the globe was in a condition of total darkness. The God came up with an idea of varying the dull globe into a hearty one. Firstly, light should be shaped to substitute the darkness, the God thought. So came the sun, the moon and the numerous stars. After the making of all the appropriate milieu, the God thought that there should have human being. Then, the God designed the first human being in His figure. Since then, the globe has developed into the theater of human being. And now we are able to inhabit in the most suitable world. We can even think about to advance further. And we are supposed to be grateful for God for His generous boon.

Throughout the history of the space, innovation has been keeping playing a substantial role. The promotion of human society is also under the influence of the property. It is a very important ingredient. It is always playing and will keep on playing a disparaging part in the establishment of a people, in the progress of a nation and in the development of a human being. Exclusive of its pushing, history will not march on. Devoid of it, no great nation will arise. The rising of the Great Britan originated from countless perfection of the machine which brought out the revolution in industry. It as well contributed to the founding of the U.S.A.. What the mayflower shipped to the new continent was the pioneering spirit. And the contemporary American have effectively inherited from their ancestors the spirit. And because of the self-assurance and innovation the American people are able to rise as the most mighty nation in the planet.

Under the system of marketing economics, no one can stay alive lacking the exertion of innovation. It is a earth that things renew speedily. The old objects will be squeezed out of their way and be replaced by the new one. It is a market that belongs to the customers. Supply is much more than demand. To obtain a victory in the fierce struggle, one ought to get the backing from the consumers. Bur the quality of the products is what the clients pay much notice to. Therefore, the manufacturers must shoulder more duty in the service of the clients. They must manufacture merchandise of higher quality and of taste. In this aspect, the NIke Company has done quite well. Since its founding, it has been working at the renewing of the products. The company has been in nonstop research for the tech advance and the application of the tech in shoe making. As a consequence, the sports shoes the corporation shaped are unparalleled in the field of shoe making. The athletes are in urgent need of them. Because of the innovation in products, no product can match Nike in the basketball field.