Do you have a blog? If you don't have one yet, it's high time to get started.
Read on to discover why a blog is a must in today's business world.
There are many reason why you need a blog.
Here are just a few: 1) A blog is fast You can update it instantly, so you can make your customers (and potential customers) up to the minute special offers.
For example, if you have a restaurant and you have a slow night, you could post a special for that night and then send out tweets that invite people over to that page for a look.
The Naked Pizza restaurant in New Orleans is using this technique very successfully, and has significantly increased its sales almost instantly -- just by tweeting.
But if you have to get a webmaster to upload a new web page first, you can't turn on a dime and make that sort of thing happen.
There's another reason why a blog's speed is a distinct advantage: You can also respond to the news and offer topical specials.
And, of course, you no longer need to rely on your webmaster to make any changes - and wait weeks or months - until they get around to it.
Plus, you won't have to pay them anymore either.
2) A blog offers a perfect combination of personal and business These days, you need to give your potential customers/clients a reason to come to YOU.
There's a lot of competition out there, and you need to stand out.
And one way to stand out is to excel in the know, like, and trust area.
If someone knows, likes, and trusts you, you've got a big advantage over the competition.
A blog gives you a way to achieve all of these.
Not only can you tell people about your products and/or services, and convince them of your expertise, but you can let your personality shine through and share some personal stuff too every now and then.
That helps them connect with you on a personal level - and helps build relationships.
3) Blogs are interactive It's a Web 2.
0 world out there, and in order to draw visitors, you need to engage them.
A blog is made for doing that, even in its most basic form.
There's a comment section, and you can invite people to leave comments as well as comment on each other's comments.
The result - instant interactivity.
Read on to discover why a blog is a must in today's business world.
There are many reason why you need a blog.
Here are just a few: 1) A blog is fast You can update it instantly, so you can make your customers (and potential customers) up to the minute special offers.
For example, if you have a restaurant and you have a slow night, you could post a special for that night and then send out tweets that invite people over to that page for a look.
The Naked Pizza restaurant in New Orleans is using this technique very successfully, and has significantly increased its sales almost instantly -- just by tweeting.
But if you have to get a webmaster to upload a new web page first, you can't turn on a dime and make that sort of thing happen.
There's another reason why a blog's speed is a distinct advantage: You can also respond to the news and offer topical specials.
And, of course, you no longer need to rely on your webmaster to make any changes - and wait weeks or months - until they get around to it.
Plus, you won't have to pay them anymore either.
2) A blog offers a perfect combination of personal and business These days, you need to give your potential customers/clients a reason to come to YOU.
There's a lot of competition out there, and you need to stand out.
And one way to stand out is to excel in the know, like, and trust area.
If someone knows, likes, and trusts you, you've got a big advantage over the competition.
A blog gives you a way to achieve all of these.
Not only can you tell people about your products and/or services, and convince them of your expertise, but you can let your personality shine through and share some personal stuff too every now and then.
That helps them connect with you on a personal level - and helps build relationships.
3) Blogs are interactive It's a Web 2.
0 world out there, and in order to draw visitors, you need to engage them.
A blog is made for doing that, even in its most basic form.
There's a comment section, and you can invite people to leave comments as well as comment on each other's comments.
The result - instant interactivity.
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