Practically everyone uses mugs and this makes them excellent items to use as promotional gifts. No business is excluded from using promotional mugs in a marketing campaign because no matter what the target market is, the majority of people in it will use mugs.
You may have an in-house design team; use a marketing agency or ask your promotional gifts supplier to design your mugs for you. However, a good way to get more exposure for the mugs is to ask the general public to come up with a design and/or slogan for it. You can do this by inviting them to enter a competition.
An unusual, attractive design and message on promotional mugs makes them collectible and therefore kept for a very long time. They are also some of the most cost effective items in the promotional products range.
Competitions of this type are very popular because they cost nothing to enter, require skill to win and the prize is attractive. The prize does not have to be expensive but it should have a high perceived value. Whatever the prize, it will be much cheaper than paying for professional design fees.
Printing entry forms also costs very little. These can be collected from your office or store, or mailed out from a website enquiry. You can also send entry forms to your existing customers inviting them to participate.
Set a period of time for the competition to run and a final date for submissions to be accepted. When the winning design is chosen, have some promotional mugs printed and inform the winner. Invite the local press to attend the presentation of the prize as this will give you some free publicity. Post all details on your website too.
The winner will without doubt tell friends, family and colleagues about the achievement and the prize and all of the entrants of the competition will be talking about your company to lots of people while it is in progress. This is a really cheap way to enhance brand awareness and increase sales. You may also want to offer all entrants free promotional mugs or use it as an incentive for them to purchase something from you.
With the success of one competition you might want to make it an annual event, choosing a different product each year to be designed. Promotional bags, umbrellas, T Shirts, pens, hats, USBs and pencils can all be used as the basis for a design competition and people will look forward to entering it; more importantly they will also be talking to people about your company and the more your name is mentioned, the more likely new and repeat sales will occur. Enter into a competitive spirit this year and find out how well simple promotional items can work for you.
You may have an in-house design team; use a marketing agency or ask your promotional gifts supplier to design your mugs for you. However, a good way to get more exposure for the mugs is to ask the general public to come up with a design and/or slogan for it. You can do this by inviting them to enter a competition.
An unusual, attractive design and message on promotional mugs makes them collectible and therefore kept for a very long time. They are also some of the most cost effective items in the promotional products range.
Competitions of this type are very popular because they cost nothing to enter, require skill to win and the prize is attractive. The prize does not have to be expensive but it should have a high perceived value. Whatever the prize, it will be much cheaper than paying for professional design fees.
Printing entry forms also costs very little. These can be collected from your office or store, or mailed out from a website enquiry. You can also send entry forms to your existing customers inviting them to participate.
Set a period of time for the competition to run and a final date for submissions to be accepted. When the winning design is chosen, have some promotional mugs printed and inform the winner. Invite the local press to attend the presentation of the prize as this will give you some free publicity. Post all details on your website too.
The winner will without doubt tell friends, family and colleagues about the achievement and the prize and all of the entrants of the competition will be talking about your company to lots of people while it is in progress. This is a really cheap way to enhance brand awareness and increase sales. You may also want to offer all entrants free promotional mugs or use it as an incentive for them to purchase something from you.
With the success of one competition you might want to make it an annual event, choosing a different product each year to be designed. Promotional bags, umbrellas, T Shirts, pens, hats, USBs and pencils can all be used as the basis for a design competition and people will look forward to entering it; more importantly they will also be talking to people about your company and the more your name is mentioned, the more likely new and repeat sales will occur. Enter into a competitive spirit this year and find out how well simple promotional items can work for you.
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