Whether business or personal, the purpose of your blog is to establish a connection with your clients and prospects.
I often refer to my blog as my coaching room.
It's where I get to share my perspective, knowledge and key business insights.
It's where I make a connection with you.
You've got to make a connection too! Sharing information and key insights that is relevant to your niche is a must in making a connection.
You've got to let people know that you get them and that you can relate to their problems, pain and issues.
Then you must take it a step further by letting them know that you can solve their problem-that's where your services come in.
It's all about the exchange.
You don't have to be super salesy but you should let people know about your services.
Here are a few practical ways to beef up your connection factor: 1).
Gift giving is good.
Giving something of value to your ideal client is a great way to connect with them on a deeper level.
It's a way to invite them into your world.
2).
Use your voice.
Voice power is part of the human connection factor.
Writing is essential but your voice makes the connection stronger and faster.
3).
Videos.
Video marketing is like being face-to-face with your audience.
Talk about the get to know you, like you trust you factor...
this is it.
That's why YouTube is such a phenomenon.
If you don't connect with prospects and make a relevant offer -then you might be delaying your own success.