Business owners who think that having a listing in a local search directory or just in Google Maps is a satisfactory web presence are about to find out that it's not going to be enough.
Unfortunately more and more consumers are now doing their research first and they are using the internet to do it.
They want to know all about a business before deciding to purchase a product or service from them.
The internet is an information platform where people can find out what they want to know and then take the next step to purchase.
A widespread belief among website owners is that the customer is coming to the website to buy but that's not true, as I said earlier in this article they want to make an informed decision before purchasing.
With petrol prices rising and people having less time to spend, finding out where and who they want to purchase from first makes sense not only that they don't feel pressured to buy.
Having a website and web design gives your business an edge over the competition especially if they don't have a web presence.
The statistics show that at least 67% of consumers are turning to the internet to search for and purchase products and services from local businesses.
A well set up website can also answer a lot of questions for your customers and you or your staff don't waste valuable time answering questions in person or on the telephone because the potential customers has had them answered in a non threatening environment before contacting you.
The more questions you can answer and the more valuable free information you can provide your customer the better and that's because you've built their trust and they feel safe to do business with you.
That's why website is so much better than just a local directory listing, it's impossible to build a relationship with a potential customer using that method.
Local directory listings and Google maps are all part of your overall internet marketing strategy but they must be combined with web site presence Customers expect businesses to be on the internet.
How many times has someone who has come in contact with your business asked do you have a website? It's becoming an essential part of doing business as more and more people turn away from phone books.
Unfortunately more and more consumers are now doing their research first and they are using the internet to do it.
They want to know all about a business before deciding to purchase a product or service from them.
The internet is an information platform where people can find out what they want to know and then take the next step to purchase.
A widespread belief among website owners is that the customer is coming to the website to buy but that's not true, as I said earlier in this article they want to make an informed decision before purchasing.
With petrol prices rising and people having less time to spend, finding out where and who they want to purchase from first makes sense not only that they don't feel pressured to buy.
Having a website and web design gives your business an edge over the competition especially if they don't have a web presence.
The statistics show that at least 67% of consumers are turning to the internet to search for and purchase products and services from local businesses.
A well set up website can also answer a lot of questions for your customers and you or your staff don't waste valuable time answering questions in person or on the telephone because the potential customers has had them answered in a non threatening environment before contacting you.
The more questions you can answer and the more valuable free information you can provide your customer the better and that's because you've built their trust and they feel safe to do business with you.
That's why website is so much better than just a local directory listing, it's impossible to build a relationship with a potential customer using that method.
Local directory listings and Google maps are all part of your overall internet marketing strategy but they must be combined with web site presence Customers expect businesses to be on the internet.
How many times has someone who has come in contact with your business asked do you have a website? It's becoming an essential part of doing business as more and more people turn away from phone books.
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