As individuals spend more and more time online, the marketing and business landscape is rapidly changing because of this communication shift.
While 15 - 20 years ago, marketing your accounting firm and touching base with clients involved setting up an office, putting up a business sign and possibly taking out an advertisement in the local newspaper; the advent of the internet has provided a new communication medium that has made information readily accessible to anyone and everyone.
It has transformed the way we live, the manner that we do business and the way we communicate.
Whether we like it or not, Social Media is here to stay.
The question is: Will professional businesses like Accounting Firms continue to ignore it, or will Accounting Firms choose to harness and leverage Social Media? When you think of the Internet, you think of websites and increased traffic.
Traffic equals increased revenue potential.
But nowadays, just having a website doesn't ensure additional revenue.
It is true that websites "opened" in the virtual world will remain "open" 24/7 (sans technical problems).
This allows existing or potential clients to access your business information anytime of the day or night at their convenience.
Competing for a potential customers online attention has become as competitive and as cut-throat as getting them to notice you through traditional marketing means.
Businesses including Accounting Firms have since looked at ways to be noticed online.
With the unparalleled growth of Social Media, firms have been quick to embrace and leverage this.
Many accounting firms now have a Facebook, Twitter or LinkedIn account.
Though touted as a trend, Social Media Marketing is a tool - not a magic marketing solution.
The SMM tool is different from traditional marketing methods because it allows you (the accounting firm) to directly communicate with your target audience and will help your firm stand out.
But to have an impact, your Social Media must gather enough momentum or "following" by increasing your network of friends or colleagues.
SMM works when it reaches a critical mass and this can be realized through blogs, forums and postings.
The goal of Social Media is not to sell your services or firm - its primary purpose is not to get people to buy.
It is there to build better relationships and to influence.
So it is important to increase your presence in these networks so that you become more visible to your potential clientele.
Once you gain the trust of your following online, you will be the first person they will turn to when they need advice, making it easier to get them to visit your website..
Promote your accounting firm by creating a buzz using Social Marketing as the tool.
Integrate this as an effective communications and marketing device.
Work with a Social Media Specialist to decide on the image and message that you want to convey, then watch the traffic to your website increase and eventually convert into revenue for your accounting firm.
Become the Accounting Advisor of Choice!
While 15 - 20 years ago, marketing your accounting firm and touching base with clients involved setting up an office, putting up a business sign and possibly taking out an advertisement in the local newspaper; the advent of the internet has provided a new communication medium that has made information readily accessible to anyone and everyone.
It has transformed the way we live, the manner that we do business and the way we communicate.
Whether we like it or not, Social Media is here to stay.
The question is: Will professional businesses like Accounting Firms continue to ignore it, or will Accounting Firms choose to harness and leverage Social Media? When you think of the Internet, you think of websites and increased traffic.
Traffic equals increased revenue potential.
But nowadays, just having a website doesn't ensure additional revenue.
It is true that websites "opened" in the virtual world will remain "open" 24/7 (sans technical problems).
This allows existing or potential clients to access your business information anytime of the day or night at their convenience.
Competing for a potential customers online attention has become as competitive and as cut-throat as getting them to notice you through traditional marketing means.
Businesses including Accounting Firms have since looked at ways to be noticed online.
With the unparalleled growth of Social Media, firms have been quick to embrace and leverage this.
Many accounting firms now have a Facebook, Twitter or LinkedIn account.
Though touted as a trend, Social Media Marketing is a tool - not a magic marketing solution.
The SMM tool is different from traditional marketing methods because it allows you (the accounting firm) to directly communicate with your target audience and will help your firm stand out.
But to have an impact, your Social Media must gather enough momentum or "following" by increasing your network of friends or colleagues.
SMM works when it reaches a critical mass and this can be realized through blogs, forums and postings.
The goal of Social Media is not to sell your services or firm - its primary purpose is not to get people to buy.
It is there to build better relationships and to influence.
So it is important to increase your presence in these networks so that you become more visible to your potential clientele.
Once you gain the trust of your following online, you will be the first person they will turn to when they need advice, making it easier to get them to visit your website..
Promote your accounting firm by creating a buzz using Social Marketing as the tool.
Integrate this as an effective communications and marketing device.
Work with a Social Media Specialist to decide on the image and message that you want to convey, then watch the traffic to your website increase and eventually convert into revenue for your accounting firm.
Become the Accounting Advisor of Choice!
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