Business & Finance Social Media

Facebook Marketing - A Quick Start For Small Businesses

There is a lot of buzz going on about Facebook and many people have yet to know how to use it effectively.
In this article, the methods of using Facebook, for both socializing and marketing is shared briefly to get readers to get started in the popular social network.
Do I have to own a website before I can join Facebook? No, but you should have one to increase credibility.
With a website, it will show that you have an online "storefront" and "signage" for your business that shows that you are serious about business.
How do I sign up for Facebook? Just fire up your Internet browser and go to facebook.
com and begin filling up the forms and upload your picture to your profile.
Start by posting your thoughts on "What's on your mind?" status updates bar and begin adding friends and joining Facebook Groups and Facebook Fan Pages.
What is the difference between Facebook Fan Pages and Facebook Groups? Facebook has 2 great components for marketing, namely: 1.
Facebook Groups - good for small groups of LESS than 5000 members 2.
Facebook Fan Page - good for big groups of MORE than 5000 In short, Facebook group is for a niche small market, and allow for "Messaging All Members" as the Group Founder, and the message will end up in their Facebook inbox.
The limitation is that once your group hits 5000 members, you cannot "Message All Members" anymore.
Facebook groups are for interest based objectives, and not for branding.
It is to talk about interests and not push your products and services, but more on recommending through genuine conversations without being overly commercial.
Facebook Fan Page is for brands, particularly when you have achieved a level of popularity.
Fan Pages are more for engaging the fans and supporters into conversations to improve a particular brand and keep them posted on the latest happenings about a company or the brand.
It has no member quantity limitation.
Therefore, depending on your marketing strategy, choosing between Groups and Fan Pages is crucial to your success.
What does it cost to get Facebook linked up with my website? It's free.
All you need to do is to do is to copy the web address of your profile and paste it into your website HTML coding, which any web designer can do it for you, if you are not a technical person.
In your Facebook profile, Group or Fan Page, you can also put in the link of your website to drive visitors to your website for more information on your products and services.
What kind of stuff should I post on Facebook? You can post about your corporate events, your own social life - but be selective about the information you want to post here, and also your future plans and projects.
This is so that, people see a "human face" which is genuine and sincere, and increases your integrity and credibility, both as a person as well as for your business.
How can I get more friends on Facebook? First of all, if you have email addresses for your friends, you can send them Friend Requests invite in your Facebook Invite Friends page.
Be sure to link Facebook up with your website's homepage, as well.
Invite your employees, associates, and even specialists and professional acquaintances to join you on Facebook.
The more friends you have, the better your marketing would be.
The second option would be to advertise on Facebook through the Facebook Social Ads feature.
Payment to them can be done through Credit Card and you can target the audience very laser sharply in terms of age, geographic, demographics as well as interests.
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