Next year, the Internet will overtake the radio, thus, becoming the world's fourth-largest advertising medium.
According to Zenith Optimedia (media-buying agency), global spending on internet advertising increased from $18.
7 billion in 2005 to $24.
9 billion in 2006.
Zenith also predicted a spike of 7.
7 percent in spending in Asia in the run-up to the 2008 Olympic Games in Beijing, China.
Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe.
In the Middle East, the advertising spending increased by 22.
4 per cent between 2005 and 2006 while in America with growth of 5.
2 percent and 4 percent in Western Europe.
Aside from the Olympics, the US presidential election and the European football championship in Austria and Switzerland, next year will be the biggest contributors to overall growth on the next two years.
However, revenues are bound to fall as soon as the big events end.
Because of the high-speed internet access, the spending on traditional media like magazines and radio has been falling in the UK.
More than £2 billion was spent on internet advertising in 2006.
Compared with the US having the global average of 5.
8 per cent and above the 7.
8 per cent share of advertising expenditure, Britain has 11.
4 percent of total advertising revenue on online advertising.
Guy Phillipson, CEO of the Internet Advertising Bureau said that the the UK has been enjoying stellar growth because broadband connections are getting faster and cheaper.
He also added that online advertising is less risky and more transparent.
One fastest-growing form of online advertising is the search engine while pop-ups are declining.
Video streaming and expanding banners are another forms of online advertising and they are becoming more widely used.
Some advertising media like the television was heading for a fall but it had recovered and cinema advertising will also grow slowly.
Newspaper and magazines advertising will also be affected.
According to Zenith Optimedia (media-buying agency), global spending on internet advertising increased from $18.
7 billion in 2005 to $24.
9 billion in 2006.
Zenith also predicted a spike of 7.
7 percent in spending in Asia in the run-up to the 2008 Olympic Games in Beijing, China.
Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe.
In the Middle East, the advertising spending increased by 22.
4 per cent between 2005 and 2006 while in America with growth of 5.
2 percent and 4 percent in Western Europe.
Aside from the Olympics, the US presidential election and the European football championship in Austria and Switzerland, next year will be the biggest contributors to overall growth on the next two years.
However, revenues are bound to fall as soon as the big events end.
Because of the high-speed internet access, the spending on traditional media like magazines and radio has been falling in the UK.
More than £2 billion was spent on internet advertising in 2006.
Compared with the US having the global average of 5.
8 per cent and above the 7.
8 per cent share of advertising expenditure, Britain has 11.
4 percent of total advertising revenue on online advertising.
Guy Phillipson, CEO of the Internet Advertising Bureau said that the the UK has been enjoying stellar growth because broadband connections are getting faster and cheaper.
He also added that online advertising is less risky and more transparent.
One fastest-growing form of online advertising is the search engine while pop-ups are declining.
Video streaming and expanding banners are another forms of online advertising and they are becoming more widely used.
Some advertising media like the television was heading for a fall but it had recovered and cinema advertising will also grow slowly.
Newspaper and magazines advertising will also be affected.
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