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ITC launches interactive mobile telephony for tobacco farmers

The Indian Leaf Tobacco Development (ILTD) Division of ITC is exploring mobile telephony-based technology tools for personalised farmer communication. This comes after the popular e-Choupal initiative, which transformed the agricultural procurement value chain in the country.

The service, known as ‘Namma Sandesh' is an interactive mobile telephony based communication service to farmers for provision of crop advisory on best agronomy practises, market prices, weather forecast and local news to farmers.

This platform will provide accurate and timely crop advisory services through mobile phones and the subscribed farmers will regularly receive a combination of voice and SMS messages at regular intervals throughout the crop cycle.
Mobile phones are now evolving into a powerful communication medium to farmers for improving agricultural productivity and profitability through provision of timely and accurate information.

The project is being rolled out in Mysore district in Karnataka with more than 5,500 farmers who grow tobacco and ragi, with a potential to cover more than 50,000 farmers in the district.

The eGov magazine enjoys the distinction of being Asia's first magazine on e-Governance. Founded in 2005, the monthly magazine is published in both print and online formats, and is focussed exclusively on the use of Information and Communication Technology (ICT) for bringing efficiency, accountability and transparency to various citizen and business related initiatives of the government.

No other magazine in Asia offers readers such in-depth coverage of new e-Governance models. We cover all aspects of e-Governance – from new technological advances in ICT to the ways in which common citizens benefit when their interactions with government departments are through digital interfaces and the myriad issues involved in implementation of e-Governance initiatives.

The eGov magazine's biggest advantage is its ability to carry the views of all the stakeholders in e-Governance domain – policy makers, experts, industry leaders, administrators and the academia. Our experienced team of editors, researchers, and marketers take a 360-degree approach for creating content – breaking news, feature articles and interviews – that can keep our steadily growing global audience well informed on issues of e-Governance. The who's who in the industry disseminate their ideas and innovations through the pages of our magazine.

eGov aims to be your first stop for what's new and what's next in e-Governance.

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