Business & Finance Blogging

Blog With Quality Content - The King of Your Blog

Okay, we're always hearing the mantra that content on any website or blog is CRUCIAL.
So why is that? There are at least three good reasons.
First, people come to your site to seek out information, advice, opinions, help, etc.
This all comprises what we call "content.
" Visitors may want to buy something, look for answers to questions and solve problems, see what's going on in the world, see what other people are saying, or even to spill their own guts about what's bugging them.
A web log, or "blog" (yeah! now we know what a "blog" is) is one place for web surfers to go if they're seeking out information on a specific topic.
They will find a community of people interested in the same subject area.
That's why quality content surrounding those topics is so important.
People need and want that information not only to read about it, but also to provide it.
What will all that content do for you, the blogger or website owner? People who visit you will more than likely: o Stick Around o Sign Up for Your ezine or newsletter o Twitter about your site o Recommend your posts at social networking sites.
o Sign up for your RSS feed o Come back in the future o Refer others to your site A second reason content is king is that search engines CRAVE content.
Put together as much good content as you can.
The more pages of quality content (notice I say "quality", not junk), the better.
Whether it's product reviews, humorous stories, pure information or advice, or meaty training, quality content is rewarded by Google, MSN, and Yahoo, as well as the many other smaller search engines online.
A third reason to tout content as supreme is that it can establish you as an expert.
The more quality posts and other information you provide for your readers, the more chance they will find you and come back to you as THE "go-to person" on your topic(s).
You may even attract interviews and JV requests.
You also need to bare in mind that the "King" (content) also needs his Queen and his entire court to run his kingdom.
So the question as to whether to build a one-page blog or a hundred or more pages comes to mind.
Well I think it's obvious that you are not going to find many visitors with only one page of content.
However, a hundred or more pages may not do it either.
You see, you also need backlinks.
First of all, the backlinks will get visitors to your site.
In addition, you want the search engines to be your friend.
Those lovely search engines not only devour content, but also eat backlinks for breakfast.
So your job is not finished with building quality content.
You must also build backlinks leading to your site or blog.
The more backlinks, the better.
Google will more likely crawl your site, and also regard it as an authority site.
You can build backlinks by submitting comments and articles to article directories, other people's blogs, and let's not forget about the fast-growing world of social networking.
Yes, still more content to create and submit, but well worth it since those submissions will bring even more visitors to your site, establish you as an expert, and make friends with the search engines.
There are millions and millions of blogs and websites on the web.
Why the heck should any of the millions of web surfers even take so much as a peek at your home on the internet? You have to give them a really good reason.
Quality content is a great step toward drawing in an audience.
By providing valuable content that people need and want, you can establish a noticeable position on the web and become one of the big fish in the pond.
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