For a good marketing video, a company needs to look for a qualified and reputed visual clip production company, which falls within the budget and has the good judgement on how to go about it. It is also important for the company to know how the animated videos and interactive videos make the way to the top of the website page. For this purpose, you need to understand the production process of visual clips. From hiring a production company or an artist till the finished product, it takes 4-8 weeks roughly. This time is consumed by the designer who does research, writing, designing and revisions efficiently.
Beginning and Research
The artist commences the design after thorough study and research of your brand and goals. He meets with the company and discusses the direction, process and plan for the visual clip production. Before the meeting decide what you want in the video.
Script Making
For audience engagement and communicate the business message, killer script is the key. After many revisions and tries, a good script becomes the most important element of the video. The more it is polished, the better. Poor script, poor video then there is no need to fuss about the failure. Make sure you give enough time for your engaging and powerful script. Point out the issues immediately. Match your brand tone, give crucial information and interest the audience. Clip length and word count must match one other.
Storyboard
The storyboard is a sketched representation of every clip frame. It gives the idea of the video flow. The style frames include the colour, layout, look and feel of the visual. Represent your brand, throughout!
Voiceover
Professional voice artist records the script of the clip. Focus on audio quality. Choose the voice which bests represents your brand.
Design and Animation
This step includes breaking the actual video into various, at times thousand, parts to match the voiceover. Any change required in the visual clip in this step, would not come cheap and easy on the company. Keep the feedback to minimal and reasonable.
Sound Design
Sound effects boost the movements in the clip and give a new edge of attraction to it.
All these steps thoroughly worked out result in short, clear and interactive animated videos. Audience understanding increases along with increase in search engine ranking, conversion rates and sales. All because of engaging marketing tool such as animated visuals.
Beginning and Research
The artist commences the design after thorough study and research of your brand and goals. He meets with the company and discusses the direction, process and plan for the visual clip production. Before the meeting decide what you want in the video.
Script Making
For audience engagement and communicate the business message, killer script is the key. After many revisions and tries, a good script becomes the most important element of the video. The more it is polished, the better. Poor script, poor video then there is no need to fuss about the failure. Make sure you give enough time for your engaging and powerful script. Point out the issues immediately. Match your brand tone, give crucial information and interest the audience. Clip length and word count must match one other.
Storyboard
The storyboard is a sketched representation of every clip frame. It gives the idea of the video flow. The style frames include the colour, layout, look and feel of the visual. Represent your brand, throughout!
Voiceover
Professional voice artist records the script of the clip. Focus on audio quality. Choose the voice which bests represents your brand.
Design and Animation
This step includes breaking the actual video into various, at times thousand, parts to match the voiceover. Any change required in the visual clip in this step, would not come cheap and easy on the company. Keep the feedback to minimal and reasonable.
Sound Design
Sound effects boost the movements in the clip and give a new edge of attraction to it.
All these steps thoroughly worked out result in short, clear and interactive animated videos. Audience understanding increases along with increase in search engine ranking, conversion rates and sales. All because of engaging marketing tool such as animated visuals.
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