People who are in anyway associated with the internet would obviously have an idea that SEO or search engine optimization is all about. For those who have just started, there are certain terms that you must definitely familiarize yourself with to make sure that you understand the entire concept of SEO in a better fashion. A few of them are:
Backlinks
These are also known as €links' or €inlinks', and are basically hyperlinks that are placed over other websites that are pointing to your own site. These links hold immense importance in the SEO process for the simple reason that they have a major impact over your website's PageRank. This means that they would be influencing your site's search engine rankings.
SEM
The term SEM basically refers to Search Engine Marketing and is meant to denote the process of marketing products and services over the internet with the help of search engines. There are two basic types of SEM, which are known as PPC and SEO. The term PPC refers to Pay-Per-Click, and it is a form of advertising in which you would need to purchase clicks for your websites from search engines. On the other hand, SEO, as you would obviously know refers to Search Engine Optimization and it is a means of optimizing your website so that it appears in the top of search engine results.
Linkbait
Linkbaits are basically articles that are placed over blogs and websites, and their sole purpose is to get lots of backlinks to your website. these backlinks are going to play a major role in increasing your search rankings and visibility. These can be placed in the form of written articles, pictures, videos etc. These are generally placed over social media and social bookmarking websites.
PageRank
Google, the famous search engine giant makes use of an algorithm, which basically helps it in estimating the overall importance and relevancy of a website. The PageRank that a website acquires denotes the importance that Google has given to it and shows how valuable a website really is.
Link farms
These are basically websites that are created with the sole intention of increasing the search engine rankings of the websites that are a part of it. In link farms, every single website is linked to every other website that is a part of it. Although these were really helpful in the beginning, these are now considered a really bad technique by Google and there is a good chance that Google would penalize your website for it.
Anchor text
The clickable text that is present on a web page is basically called anchor text. These are used to create backlinks and are created over relevant keywords. The reason why these are so important is that these are used by Google to associate them with your website's content.
Title tag
This is basically the title of a webpage and is considered as being a major factor that is taken into consideration when Google works on its search algorithm. The title tag of your website needs to contain the main keywords of your site.
Backlinks
These are also known as €links' or €inlinks', and are basically hyperlinks that are placed over other websites that are pointing to your own site. These links hold immense importance in the SEO process for the simple reason that they have a major impact over your website's PageRank. This means that they would be influencing your site's search engine rankings.
SEM
The term SEM basically refers to Search Engine Marketing and is meant to denote the process of marketing products and services over the internet with the help of search engines. There are two basic types of SEM, which are known as PPC and SEO. The term PPC refers to Pay-Per-Click, and it is a form of advertising in which you would need to purchase clicks for your websites from search engines. On the other hand, SEO, as you would obviously know refers to Search Engine Optimization and it is a means of optimizing your website so that it appears in the top of search engine results.
Linkbait
Linkbaits are basically articles that are placed over blogs and websites, and their sole purpose is to get lots of backlinks to your website. these backlinks are going to play a major role in increasing your search rankings and visibility. These can be placed in the form of written articles, pictures, videos etc. These are generally placed over social media and social bookmarking websites.
PageRank
Google, the famous search engine giant makes use of an algorithm, which basically helps it in estimating the overall importance and relevancy of a website. The PageRank that a website acquires denotes the importance that Google has given to it and shows how valuable a website really is.
Link farms
These are basically websites that are created with the sole intention of increasing the search engine rankings of the websites that are a part of it. In link farms, every single website is linked to every other website that is a part of it. Although these were really helpful in the beginning, these are now considered a really bad technique by Google and there is a good chance that Google would penalize your website for it.
Anchor text
The clickable text that is present on a web page is basically called anchor text. These are used to create backlinks and are created over relevant keywords. The reason why these are so important is that these are used by Google to associate them with your website's content.
Title tag
This is basically the title of a webpage and is considered as being a major factor that is taken into consideration when Google works on its search algorithm. The title tag of your website needs to contain the main keywords of your site.
SHARE
