When starting a new business there are many many things to consider.
But when starting a business with an online presence or one which is entirely based online, good SEO is extremely important.
Search Engine Optimisation (SEO) is crucial as it is one of your best ways of advertising online.
Even with the best looking website in the world an awesome print advertising campaign, you will still be missing out on a significant portion of the market by not appearing high up the search rankings.
There is an average of 4.
3 billion searches on Google per month, a percentage of which could come to your site with the right SEO campaign.
Let's say you sell cheese.
What would make a customer searching for cheese online; choose your cheese over anyone else's cheese? Ranking Appearing at the top of the search rankings is tricky but worth it.
Think about the last time you searched for something.
Did you click on something on the 3rd page? No you picked something on the 1st page.
Searchers are inherently instinctive and will click on the first thing that best seem to fit what they are looking for.
Usability Another aspect of SEO is usability.
Imagine someone gets to your site and when they click on, maybe the 'Brie' section, the link doesn't work.
Or they try to find where to go to order something quickly and can't find it because it's on another page.
These are examples of bad usability.
Good usability makes it easy and enjoyable for a visitor to find and do what they want on your site.
You wouldn't put an impossible maze in the middle of your cheese shop would you? Ecommerce isn't about throwing a website together and expecting money to fall in the door, care must be taken.
Content Good content is crucial.
So you've got your site to the top of the search rankings, you have a nice easy to use website, but the information on your pages is badly written, inaccurate, offensive or just not about cheese at all.
Good content should be written in a friendly sales manner; welcoming people to your site, being informative and helpful but while the whole time leading your visitors to becoming customers.
There are many techniques to utilise when writing good web copy, which can effectively be the deciding factor for your new customers.
There are a number of books which can help you write effective copy, but none of them will take the place of a good professional web copywriter.
But when starting a business with an online presence or one which is entirely based online, good SEO is extremely important.
Search Engine Optimisation (SEO) is crucial as it is one of your best ways of advertising online.
Even with the best looking website in the world an awesome print advertising campaign, you will still be missing out on a significant portion of the market by not appearing high up the search rankings.
There is an average of 4.
3 billion searches on Google per month, a percentage of which could come to your site with the right SEO campaign.
Let's say you sell cheese.
What would make a customer searching for cheese online; choose your cheese over anyone else's cheese? Ranking Appearing at the top of the search rankings is tricky but worth it.
Think about the last time you searched for something.
Did you click on something on the 3rd page? No you picked something on the 1st page.
Searchers are inherently instinctive and will click on the first thing that best seem to fit what they are looking for.
Usability Another aspect of SEO is usability.
Imagine someone gets to your site and when they click on, maybe the 'Brie' section, the link doesn't work.
Or they try to find where to go to order something quickly and can't find it because it's on another page.
These are examples of bad usability.
Good usability makes it easy and enjoyable for a visitor to find and do what they want on your site.
You wouldn't put an impossible maze in the middle of your cheese shop would you? Ecommerce isn't about throwing a website together and expecting money to fall in the door, care must be taken.
Content Good content is crucial.
So you've got your site to the top of the search rankings, you have a nice easy to use website, but the information on your pages is badly written, inaccurate, offensive or just not about cheese at all.
Good content should be written in a friendly sales manner; welcoming people to your site, being informative and helpful but while the whole time leading your visitors to becoming customers.
There are many techniques to utilise when writing good web copy, which can effectively be the deciding factor for your new customers.
There are a number of books which can help you write effective copy, but none of them will take the place of a good professional web copywriter.
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