F?r ???r?, ????l? h?v? b??n ??h??v?ng h?gh w?b??t? r?nk?ng? thr?ugh th? u?? ?f ?ff??t?v? SEO ?tr?t?g???. H?w?v?r, w?th th? ?r?l?f?r?t??n ?f ?????l m?d??, th? qu??t??n ?f wh?th?r ?r n?t S????l M?d?? O?t?m?z?t??n (SMO) ?????t? ?n th? SEO ?r????? ?? n?w b??ng ??k?d. Fr?m t?m? t? t?m? G??gl? ?h?ng?? th? w?? ?t r?nk? w?b??t?? ?n ?rd?r t? ?n?ur? th?t ?nl? r?l?v?nt ??nt?nt ?? h?ghl? r?nk?d. Th?? m??n? th?t ?nl? w?b??t?? th?t ?r? r?l?v?nt t? ? ???r?h r????v? th? mu?h d???r?d t?? ???t ?n G??gl?. G?v?n th?t th??? ?h?ng?? h?v? hurt b?th r?l?v?nt ?nd ?rr?l?v?nt w?b??t??, w?b??t? m?n?g?r? h?v? n?w b?gun t? turn t? ?????l m?d?? t? b???t th??r r?nk?ng?.

Th? f?r?t th?ng th?t w? n??d t? und?r?t?nd ?? th?t SMO d??? n?t ??m?l?t?l? r??l??? SEO. In?t??d, th?? w?rk t?g?th?r t? ??h??v? b?tt?r w?b??t? r?nk?ng? ?n G??gl?. L?k? SEO, th?r? ?r? ? numb?r ?f b?n?f?t? t? b? d?r?v?d b? ?m?l???ng th? u?? ?f SMO f?r w?b??t? r?nk?ng?. H?r? ?r? ??m? b?n?f?t? ?f SMO.

Ex???ur? - Eng?g?ng ?n SMO h?l?? ??u r???h m?r? ????l? th?n ?f ??u d?dn't ?ng?g? ?n ?t ?t ?ll. T?k? f?r ?x?m?l? th?? ?tud?: T??t?Pl???m?nt t??t?d ? t?t?l ?f 6 w?b??t?? ?n ?rd?r t? ??? wh?th?r ?r n?t ?????l m?d?? h?d ? r?l? ?n g?tt?ng th? w?b??t? r?nk?d. Th??? t??t? ?n?lud?d u??ng th? f?ll?w?ng ?????l m?d?? ?utl?t?: G??gl?+ F?ll?w?r?, F???b??k L?k??, Tw??t? ?nd R?-tw??t?, ?nd ?f ??ur??, ? ??ntr?l ??t? th?t d?dn't u?? ?????l m?d?? ?t ?ll. Th? r??ult? ?f th? ?x??r?m?nt ?h?w?d th?t ?ll ??t?? th?t u??d ?????l m?d?? ?n ?n? f?rm ?r ?n?th?r ??w ?n ?n?r???? ?n G??gl? r?nk?ng? ?nd ?n ?n?r???? ?n tr?ff??. Th? ??n?lu???n ?? th? m?r? ??u ?r?m?t?, th? gr??t?r th? l?k?l?h??d th?t ??ur w?b??t? w?ll g?t n?w v???t?r?.

H?l?? w?th L?nk?ng - SMO ?l?? h?l?? w?th th? l?nk?ng, t?gg?ng ?nd th? b??km?rk?ng ?f ??ur w?b??t?. N?t ?nl? w?ll z ?t ?n?r???? th? ?m?unt ?f tr?ff?? th?t ??m?? t? ??ur w?b??t?, but ?t w?ll ?l?? gu?d? r?l?v?nt u??r? t? ??ur ??t?. Sur?, ?v?r? m?rk?t?r w?nt? t? h?v? ?n?r????d tr?ff??; h?w?v?r, n? ?n? w?nt? ? m?ll??n u??r? th?t l??k ?nt?r??t ?n th? ?r?du?t ?r ??rv??? th?t ?? b??ng ?ff?r?d. Th? u?? ?f SMO w?ll ?n?r???? th? ?m?unt ?f r?l?v?nt u??r? th?t v???t ??ur ??t? ?n ? r?gul?r b????. SMO ?? ?l?? gr??t f?r m?rk?t?r? wh? w?nt t? ?r??t? ? buzz ?r?und th??r ?r?du?t ??, w?th th? r?ght ?tr?t?g???, ??u ??n ??r??d ?nf?rm?t??n l?k? ? v?ru? ?r??t?ng wh?t ?? kn?wn ?? "v?r?l m?rk?t?ng."

W?b??t?? n??d SEO ?n ?rd?r t? b? r?nk?d, ?nd ?? ?r?v??u?l? ?t?t?d, wh?n ??u ?dd SMO ?nt? th? m?x, ?t ??gn?f???ntl? h?l?? w?th th? r?nk?ng ?f ??ur w?b??t?. H?r? ?? ? l??k ?t ? ?r??t???l ?x?m?l?: S??Y?urIm???t h?d ? URL th?t h?d n?t b??n ?nd?x?d b? G??gl?. Th?? th?n ?r??t?d ? ??m???gn ?n ?rd?r t? ?r??t? ? buzz ?b?ut th? ??rt??ul?r ??t?. T? d? th??, th?? u??d Tw?tt?r, ?nd f?ll?w?r? w?r? ?n??ur?g?d t? r?-tw??t th? m????g? ?? ?ft?n ?? ?????bl?. Th? r??ult: th? w?b??t? w?? ?bl? t? m?v? u? th? r?nk?ng? t? th? numb?r #2 ???t ?n G??gl? ?n ? m?tt?r ?f h?ur? ?nd h?t th? numb?r ?n? ???t b? th? ?nd ?f th? d??.

Th?? ?n ?nd ?f ?t??lf ?r?v?? th?t w?th ?ff??t?v? SEO ?nd SMO t??hn?qu?? ??u ??n ??h??v? th? h?gh??t ?????bl? r?nk?ng f?r ??ur t?rg?t?d k??w?rd?.