Business & Finance Advertising & sales & Marketing

Remember the Social in Social Media and Networking

Networking is the life blood of strong businesses. Networking to connect to form a business, meet new clients and bring back old ones. Networking is used to sell your product, to expand, and to grow. Networking is a part of business as it is life. The 21st Century has made networking easier than ever, online social networking as added a new level of connections and advertising. Social networking is the best free marketing available; it is the ultimate form of constant contact and is better than email. Businesses must stay proactive with social networks and social media marketing in order to connect with clients and stay up on the latest trends.

Social media is everything we see in our pop culture, the latest trends. It could be a video on YouTube that goes viral within minutes of posting. It could be a blog or pictures of a celebrity that has become an Internet sensation. Regardless of what it is a business should stay up to date these trends and search of new ideas. A Google search in the category of your company will show the hottest search trends which should be some food for thought in the planning of your products and services. In addition to staying in touch with the latest in social media a good company relies on social media marketing as well. I am not just talking about ads but actual video and content describing your company, product or service. Post the video on the web, give the consumer a free sample and make them a client or customer.

So how does social media tie in with networking? In this digital age all social media is social networking! The name social says it all you are sharing content and your thoughts. A successful business needs to capture the social aspect of networking online by being on multiple social networks. If you or your business are not on the big three, Facebook, Twitter and LinkedIn you are missing out. You are missing out on sales, clients, business relations, growth and free advertisement. Social networks are free marketing, free PR for your business. Think of it as the ultimate web presence, better than a website is a social network page. A social network pages gives you something a regular website lacks a network of people to reach out to, think of it as being on an instant search engine of people and companies all connected together. It's also a place to hear what the customer is thinking.

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