To many people in the world of Internet Marketing are claiming "Guru" status.
There is nothing wrong at all with helping, advising, and guiding others in this business.
But once you claim you are are a expert in in any given field responsibility comes along, and most are not ready to carry that responsibility.
But yet the continue to sheppard unknowing sheep into failure, Most beginners in the Internet Marketing business are searching for someone to lead them to success, and they usually tend to follow the guru with the most hype.
Any newbie marketer could be on a road to failure if they choose to follow just any so called guru.
And it might be financially and emotionally to late once he realizes this error.
The smart Marketer must learn as much about this business from as many sources as possible if they really expect to succeed.
You must "eat the fish, but spit out the bones".
In other words you have to establish the difference between hype and facts, and learn how to eliminate the hype and utilize the facts.
You also need tobe persistent in utilizing any techniques you choose to learn from these "gurus" before you jump the gun and call the guru or his/her techniques a scam.
You will run into many who claim that they have a proven system, a foolproof plan or some sort of guarantee.
It is up to you the entrepreneur to go through the trial and error process and develop a system that in order for you to achieve success in this business.
Just remember to analyze any and all gurus and their techniques before you take their word as scripture.
But continue to persistently test the techniques before you jump and scream scam.