Forums/blogs Social networking is becoming increasingly important in marketing your online business.
Commenting on discussion forums and blogs, or even including these functions on your own website, are excellent ways to generate traffic and increase your web rankings.
There are, however, a few rules to follow when you are using forums or blogs to promote your website.
Joining discussion forums can build up your online credibility There are so many online discussion forums these days, it should be simple to find a couple that are relevant to your business.
Taking part in discussions, either by starting them off or by commenting on existing threads, can be a great way to set yourself up as an expert in your field.
If you can offer valuable advice, other forum members will be more likely to visit your site and trust the information, products or services that you offer.
Always check the rules and policies of a forum before you begin to comment, especially when it comes to promoting your own business, or posting links back to your site.
Back links from forums can be very valuable in search engine optimization, but you need to be sure you are following the forum's linking policy carefully.
Add a discussion forum to your own website If your online business is suited to a discussion forum, adding one to your own website can increase interest in your business, generate traffic, and produce content that search engines will love.
It can take time and effort to get a discussion forum going, and to make sure it is being used properly, but the rewards in terms of attracting well targeted customers can be tremendous.
Commenting on a relevant blog can increase your web ranking Although the growth rate of blogging is slowing down, there are still many thousands of blogs up and running, and you should be able to find some that relate to your business, and have a similar target audience.
Making worthwhile comments about blog postings and adding links to your site can increase your online credibility, increase your search engine ranking, and generate traffic to your site.
Creating your own blog is a great way to market your business A blog can help you to build up brand loyalty with your customers, as they feel they are actually interacting with you personally on a regular basis.
It also helps you to communicate with them, perhaps by asking for feedback on your latest products or ideas for future business ventures.
Blog posts are usually short, informative articles, which web users find easy to read, and are a great way to showcase the talent within your business.
They also provide content that search engines see as valuable as it is updated regularly, and grows organically.
Running your own blog can be time consuming, however.
You need to post regularly, and vary the type and content of your posts to hold your readers' interest.
Setting aside time each week to write your blog, as well as time to update or maintain it is essential.
Keeping a folder of blog post ideas, or writing a few spare posts for those times when you really are too busy to sit down at the computer, can help you to maintain the momentum of your blog.
Make forums and blogs personal to you Whether you decide that forums, blogs, or both, are the best marketing route to take, giving your posts or comments a personal touch will really increase their effectiveness.
Write from personal experience wherever possible, and try to include a photo so that readers feel they are communicating with an actual person, not just a faceless business.
Forums and blogs should encourage conversation, questions and discussions, rather than simply providing information.
If you can achieve this, they can be very powerful marketing tools indeed.
Commenting on discussion forums and blogs, or even including these functions on your own website, are excellent ways to generate traffic and increase your web rankings.
There are, however, a few rules to follow when you are using forums or blogs to promote your website.
Joining discussion forums can build up your online credibility There are so many online discussion forums these days, it should be simple to find a couple that are relevant to your business.
Taking part in discussions, either by starting them off or by commenting on existing threads, can be a great way to set yourself up as an expert in your field.
If you can offer valuable advice, other forum members will be more likely to visit your site and trust the information, products or services that you offer.
Always check the rules and policies of a forum before you begin to comment, especially when it comes to promoting your own business, or posting links back to your site.
Back links from forums can be very valuable in search engine optimization, but you need to be sure you are following the forum's linking policy carefully.
Add a discussion forum to your own website If your online business is suited to a discussion forum, adding one to your own website can increase interest in your business, generate traffic, and produce content that search engines will love.
It can take time and effort to get a discussion forum going, and to make sure it is being used properly, but the rewards in terms of attracting well targeted customers can be tremendous.
Commenting on a relevant blog can increase your web ranking Although the growth rate of blogging is slowing down, there are still many thousands of blogs up and running, and you should be able to find some that relate to your business, and have a similar target audience.
Making worthwhile comments about blog postings and adding links to your site can increase your online credibility, increase your search engine ranking, and generate traffic to your site.
Creating your own blog is a great way to market your business A blog can help you to build up brand loyalty with your customers, as they feel they are actually interacting with you personally on a regular basis.
It also helps you to communicate with them, perhaps by asking for feedback on your latest products or ideas for future business ventures.
Blog posts are usually short, informative articles, which web users find easy to read, and are a great way to showcase the talent within your business.
They also provide content that search engines see as valuable as it is updated regularly, and grows organically.
Running your own blog can be time consuming, however.
You need to post regularly, and vary the type and content of your posts to hold your readers' interest.
Setting aside time each week to write your blog, as well as time to update or maintain it is essential.
Keeping a folder of blog post ideas, or writing a few spare posts for those times when you really are too busy to sit down at the computer, can help you to maintain the momentum of your blog.
Make forums and blogs personal to you Whether you decide that forums, blogs, or both, are the best marketing route to take, giving your posts or comments a personal touch will really increase their effectiveness.
Write from personal experience wherever possible, and try to include a photo so that readers feel they are communicating with an actual person, not just a faceless business.
Forums and blogs should encourage conversation, questions and discussions, rather than simply providing information.
If you can achieve this, they can be very powerful marketing tools indeed.
SHARE
