Arguably the most popular online photo management and sharing application on the Internet today, Flickr boast some 1.
5 million users and counting.
As for many social media networks, businesses are quickly realizing the value of such a dense and active audience, and like any social media marketing campaign, it is important for businesses to not only set up an account with appropriate titles, tags, and so on, but also to become active and productive members of the Flickr community, utilizing the full potential.
By posting quality photography representing local businesses, products, services, or even ideas and tagging them according to location, subject, or keyphrase, these photos have a high potential for appearing in image searches for engines like Google and Yahoo, not to mention the possible visibility on actual Flickr searches.
The recent development of Universal Search has upped the ante yet again by making it possible for images to appear in the main organic ranking results.
When photos gain this kind of visibility, they can begin to greatly impact viral marketing efforts, actually search engine rankings, and especially web traffic, which is why so many businesses are jumping on the Flickr exchange.
The success of a photo or group of photos depends on many things, but mostly on the "interestingness" of the images.
Now this may seem somewhat arbitrary, but I assure you it is quite the opposite.
Flickr has employed an algorithmic ranking system to rival the Googlebots.
An image's interestingness is based on the number of people who view it, comment on it, and mark it as a favorite.
If those who mark it as a favorite are themselves favorites of a host of others, that vote is weighted more, and thus it is an ever changed and growing web of users that gradually push the best material to the top.
Though the Google and Yahoo image searches work on a similar principle, the results found on Flickr searches are vastly superior, and thus the image search experience is becoming hugely popularized by this new social media platform.
Though some business marketing campaigns focus on Flickr for the potential impact on organic search engine rankings, many quickly find the rewards from actual Flickr searches surprisingly fruitful.
Yes, regular participation, quality images, and strategic tagging can find their way into major search engine results, but the large base of avid users found on Flickr alone can provide companies with a wealth of traffic and recognition.
I highly recommend creating an account and spending the time to become an active user, you might even enjoy it.
If you and your staff are finding it difficult to navigate or strategize, seek the advice or services of a knowledgeable search engine optimization company that has an active social media department.
5 million users and counting.
As for many social media networks, businesses are quickly realizing the value of such a dense and active audience, and like any social media marketing campaign, it is important for businesses to not only set up an account with appropriate titles, tags, and so on, but also to become active and productive members of the Flickr community, utilizing the full potential.
By posting quality photography representing local businesses, products, services, or even ideas and tagging them according to location, subject, or keyphrase, these photos have a high potential for appearing in image searches for engines like Google and Yahoo, not to mention the possible visibility on actual Flickr searches.
The recent development of Universal Search has upped the ante yet again by making it possible for images to appear in the main organic ranking results.
When photos gain this kind of visibility, they can begin to greatly impact viral marketing efforts, actually search engine rankings, and especially web traffic, which is why so many businesses are jumping on the Flickr exchange.
The success of a photo or group of photos depends on many things, but mostly on the "interestingness" of the images.
Now this may seem somewhat arbitrary, but I assure you it is quite the opposite.
Flickr has employed an algorithmic ranking system to rival the Googlebots.
An image's interestingness is based on the number of people who view it, comment on it, and mark it as a favorite.
If those who mark it as a favorite are themselves favorites of a host of others, that vote is weighted more, and thus it is an ever changed and growing web of users that gradually push the best material to the top.
Though the Google and Yahoo image searches work on a similar principle, the results found on Flickr searches are vastly superior, and thus the image search experience is becoming hugely popularized by this new social media platform.
Though some business marketing campaigns focus on Flickr for the potential impact on organic search engine rankings, many quickly find the rewards from actual Flickr searches surprisingly fruitful.
Yes, regular participation, quality images, and strategic tagging can find their way into major search engine results, but the large base of avid users found on Flickr alone can provide companies with a wealth of traffic and recognition.
I highly recommend creating an account and spending the time to become an active user, you might even enjoy it.
If you and your staff are finding it difficult to navigate or strategize, seek the advice or services of a knowledgeable search engine optimization company that has an active social media department.
SHARE
