Here, we have evaluated two different online marketing methods - SEO and PPC. Let's start by studying the SEO procedure and then would move to the PPC. Search Engine Optimization is a way to make a website rank high among the results in the Search Engine pages for some targeted search terms (keywords). SEO is a planned and intended exercise. Organic search results materialize in the key search results simply when keywords search significant to a particular website is being used by the user.
One of the recent researches found out that 75% of internet users prefer clicking on the search results that are natural. Search Optimization, when done effectively, can show long term effects and results. This can continue even after the work is stopped with the SEO marketing company. Over the time, stable positions can result in continues traffic. Although accepted keywords may take some time to get rankings, you can take help from the longer tail keywords.
Natural or organic ranking is often taken as impartial and contains higher levels of reliability. The only concern with the search optimization is that it takes time and can take up a few days to come out in the result. If and when done effectively, it can generate hundreds of visits to your website and that too without any additional cost. It also involves the use of test pages that you can employ one at a time to find out which is more effective.
Coming to the Paid search marketing, it involves the process in which, advertiser bid on the keywords to place their ads on higher position on sponsored link section. This section is visible towards the right side of the results page in Google. Paid search ads only appear when a related search is being made. This also makes it clear that the search engine ads do not tend to generate as much traffic as those SERP listed ones. Moreover, only 30% click is made on the paid search solutions. PPC campaign might give an initial boost to the traffic and can even prove beneficial in offering quick turnaround. This is helpful for the initial websites that have not yet started appearing in the organic results.
After all the briefing about the two practices, it is quite understandable that whether it is SEO or PPC, a combination of both can prove to be the best. If SEO is a long term and cost effective strategy, then PPC is a call-to-action approach towards achieving immediate results.
One of the recent researches found out that 75% of internet users prefer clicking on the search results that are natural. Search Optimization, when done effectively, can show long term effects and results. This can continue even after the work is stopped with the SEO marketing company. Over the time, stable positions can result in continues traffic. Although accepted keywords may take some time to get rankings, you can take help from the longer tail keywords.
Natural or organic ranking is often taken as impartial and contains higher levels of reliability. The only concern with the search optimization is that it takes time and can take up a few days to come out in the result. If and when done effectively, it can generate hundreds of visits to your website and that too without any additional cost. It also involves the use of test pages that you can employ one at a time to find out which is more effective.
Coming to the Paid search marketing, it involves the process in which, advertiser bid on the keywords to place their ads on higher position on sponsored link section. This section is visible towards the right side of the results page in Google. Paid search ads only appear when a related search is being made. This also makes it clear that the search engine ads do not tend to generate as much traffic as those SERP listed ones. Moreover, only 30% click is made on the paid search solutions. PPC campaign might give an initial boost to the traffic and can even prove beneficial in offering quick turnaround. This is helpful for the initial websites that have not yet started appearing in the organic results.
After all the briefing about the two practices, it is quite understandable that whether it is SEO or PPC, a combination of both can prove to be the best. If SEO is a long term and cost effective strategy, then PPC is a call-to-action approach towards achieving immediate results.
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