Blogs are both for personal and promotional use.
While people that write on their personal blogs have no restriction on the topics they choose, things are a little bit different with promotional or companies' blogs.
If a company wants to have a blog, then it should focus on writing on topics related to the company's area of expertise.
It is not like you can write about exotic birds if you sell cars.
A company's blog needs to look professional and offer pertinent information for a niche audience.
Why You Need a Blog in the First Place Business owners should consider blogs, along with newsletters, as the editorial side of the company.
Every business needs to be promoted in one way or another and, in case you have a web site, it's best to add a blog to it.
Blogs help small businesses to establish an online presence, gives an opportunity to present new products and services and receive feedback.
In most cases, blogs with rich content generate leads for the main web site or for the others - in case you chose to add ads or links for external sites.
Blogging Is a Cheap Marketing Tool It is very simple to start a blog.
Nowadays, you don't have to spend money for creating a blog.
All you have to do is to create an account on a free blog platform, choose a name, a theme and start writing.
Updating a blog is also very simple to do.
Most blogs offer you the possibility of adding all sorts of content: text, pictures, and videos.
So, blogging is not all about writing, if you're not a good writer.
Also, this task can be outsourced to a professional blogger.
This person can identify a niche market, decide what topics should write about, and post the articles.
Blogs should be updated at least once a week.
Blogs Help Your Ranking Search engines like blogs because they're frequently updated with fresh and, most probably, quality content.
If you have a small business in San Rafael, I recommend you to write for this market only.
Your audience can find plenty of generic information on the web and it's hard to keep up with big companies that have hired several writers to update their blog/s.
That's why it's best to run a local blog for local customers.
After all, your business is a local one and you need a customized marketing SEO plan to reach your customers in San Rafael.
Every time a new entry is posted on your blog, search engines will crawl it and index it along with your web site.
Always add a link back to your site on the posts you create.
Most blogs have RSS feeds.
In case yours doesn't - for example Blogger and Wordpress have it by default - try to add one.
Why you need one? For example, if you add articles to Hub Pages or Squidoo you can add your RSS feed at the bottom of the article and every time you publish a new blog post, it will appear automatically on these two sites.
There are also several widgets that can be added to your blog or web site that syndicate new content automatically.
Blogging is a simple marketing tool that has great impact for your web site.
Your San Rafael readers will be happy to discover that there are qualified professionals in the area that can answer their questions.
While people that write on their personal blogs have no restriction on the topics they choose, things are a little bit different with promotional or companies' blogs.
If a company wants to have a blog, then it should focus on writing on topics related to the company's area of expertise.
It is not like you can write about exotic birds if you sell cars.
A company's blog needs to look professional and offer pertinent information for a niche audience.
Why You Need a Blog in the First Place Business owners should consider blogs, along with newsletters, as the editorial side of the company.
Every business needs to be promoted in one way or another and, in case you have a web site, it's best to add a blog to it.
Blogs help small businesses to establish an online presence, gives an opportunity to present new products and services and receive feedback.
In most cases, blogs with rich content generate leads for the main web site or for the others - in case you chose to add ads or links for external sites.
Blogging Is a Cheap Marketing Tool It is very simple to start a blog.
Nowadays, you don't have to spend money for creating a blog.
All you have to do is to create an account on a free blog platform, choose a name, a theme and start writing.
Updating a blog is also very simple to do.
Most blogs offer you the possibility of adding all sorts of content: text, pictures, and videos.
So, blogging is not all about writing, if you're not a good writer.
Also, this task can be outsourced to a professional blogger.
This person can identify a niche market, decide what topics should write about, and post the articles.
Blogs should be updated at least once a week.
Blogs Help Your Ranking Search engines like blogs because they're frequently updated with fresh and, most probably, quality content.
If you have a small business in San Rafael, I recommend you to write for this market only.
Your audience can find plenty of generic information on the web and it's hard to keep up with big companies that have hired several writers to update their blog/s.
That's why it's best to run a local blog for local customers.
After all, your business is a local one and you need a customized marketing SEO plan to reach your customers in San Rafael.
Every time a new entry is posted on your blog, search engines will crawl it and index it along with your web site.
Always add a link back to your site on the posts you create.
Most blogs have RSS feeds.
In case yours doesn't - for example Blogger and Wordpress have it by default - try to add one.
Why you need one? For example, if you add articles to Hub Pages or Squidoo you can add your RSS feed at the bottom of the article and every time you publish a new blog post, it will appear automatically on these two sites.
There are also several widgets that can be added to your blog or web site that syndicate new content automatically.
Blogging is a simple marketing tool that has great impact for your web site.
Your San Rafael readers will be happy to discover that there are qualified professionals in the area that can answer their questions.
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