Who Else Wants To Learn How To Increase Their Revenue Regardless of Recession or Depression With A Super-Charged Headline? Did that get your attention? It's true, you might not read these words if the headline does not grab you.
That is why your headline has to be strong.
There are a number of ways to create these headlines but the four biggies are: #1 Having a secret #2 Telling 'How To' #3 asking 'Who Else' #4 telling someone to 'Discover' something or inviting them to check it out.
Example: The Secret of A great Headline Is Just a Click Away.
How To Write A Super-Charged Headline That Gets Results Who Else Wants To Learn What Yoga Can Do For Their Mind and Body? Discover The Key to Kicking The Smoking Habit Forever.
Did you notice that strong benefit within the headline? This is what you want to do.
It is never a weak headline like this: Quit Smoking It's Bad For You.
- This head line is weak - it might be true but it is very weak.
It tells the prospect nothing.
They already know it's bad - but guess what, Aunt Sally can die from lung cancer and people will still go outside at the funeral and smoke away their lives.
Knowing it's bad does nothing to motivate people to quit.
Funny huh? FACT: People are motivated by fear of loss more than anything else.
They will 'take action ' to keep from missing out etc.
How To Save $200 On This All New Service If You Hurry.
- the benefit, It will save money but only if you hurry.
Now the offer would go on to talk about a deadline and sell them on what happens if they react after the deadline and educate them to the key of taking action now to save $200 and get my free bonus gifts Etc.
You can also use Sub -Headlines after your headline.
These are mini-headlines that you add to your sales copy to keep the reader interested in your offer.
HEADLINE-> "The Secret To Making Your Daycare Fun Is Just a Click Away! SUB-HEADLINE-> Imagine The Fun And Excitement That Can Be Created In Your Center This Year When Happy The Clown Makes The Kids Ohhh and Ahhh With Amazing and Fun Child-Friendly Activities.
You must tell the prospect of client to take action and you must give him a number of reasons for doing it.
You can do this in many ways.
* You can offer a discount * You can create a sense of urgency * You can use fear of loss * You can offer a bonus *You can combine these and more.
That is why your headline has to be strong.
There are a number of ways to create these headlines but the four biggies are: #1 Having a secret #2 Telling 'How To' #3 asking 'Who Else' #4 telling someone to 'Discover' something or inviting them to check it out.
Example: The Secret of A great Headline Is Just a Click Away.
How To Write A Super-Charged Headline That Gets Results Who Else Wants To Learn What Yoga Can Do For Their Mind and Body? Discover The Key to Kicking The Smoking Habit Forever.
Did you notice that strong benefit within the headline? This is what you want to do.
It is never a weak headline like this: Quit Smoking It's Bad For You.
- This head line is weak - it might be true but it is very weak.
It tells the prospect nothing.
They already know it's bad - but guess what, Aunt Sally can die from lung cancer and people will still go outside at the funeral and smoke away their lives.
Knowing it's bad does nothing to motivate people to quit.
Funny huh? FACT: People are motivated by fear of loss more than anything else.
They will 'take action ' to keep from missing out etc.
How To Save $200 On This All New Service If You Hurry.
- the benefit, It will save money but only if you hurry.
Now the offer would go on to talk about a deadline and sell them on what happens if they react after the deadline and educate them to the key of taking action now to save $200 and get my free bonus gifts Etc.
You can also use Sub -Headlines after your headline.
These are mini-headlines that you add to your sales copy to keep the reader interested in your offer.
HEADLINE-> "The Secret To Making Your Daycare Fun Is Just a Click Away! SUB-HEADLINE-> Imagine The Fun And Excitement That Can Be Created In Your Center This Year When Happy The Clown Makes The Kids Ohhh and Ahhh With Amazing and Fun Child-Friendly Activities.
You must tell the prospect of client to take action and you must give him a number of reasons for doing it.
You can do this in many ways.
* You can offer a discount * You can create a sense of urgency * You can use fear of loss * You can offer a bonus *You can combine these and more.
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