How long has it took you to hear about the marketing strategy of "podcasting"? Did it take you weeks, months, years...
or even a decade? Well I for one can say that I was introduced to this marketing strategy around about 3 years ago.
And it's a strategy that is definitely effective and easy to use.
Podcasts are nothing but audio files uploaded to your website, blog, or podcast directory.
By far the biggest podcast directory online is iTunes.
If you can get your podcast onto this site, you can see a lot of good things happening for you.
This is similar to Youtube, and in fact, it may actually be MORE effective for you than Youtube.
How is this so? Well, as you may already know, there are a lot of people on Youtube uploading and distributing their videos.
In some niches, you have so much competition that it can take a while for you to get a lot of traffic back to your site (or even eyeballs to your videos) - unless you do some form of direct promoting or advertising.
So with everybody flocking to Youtube, you can stand alone with podcasts and get traffic that way.
Podcasts are so easy to create.
In fact, if you have a Youtube video, if you can extract the audio from the video...
THAT can be a podcast for you! It's that easy, and then once you extract the audio, you can submit them to the podcast directories.
In your podcasts, hopefully you mention your website address or URL.
Without mentioning this, doing a podcast is kind of pointless.
Your goal is to deliver excellent information, while at the same time getting promotion for your website.
So be sure to include your website information so that people know where to get more information from you.
Podcasts are typically submitted as "MP3" files.
This is a compressed file type that sometimes are of high quality - but not always.
If you want high quality audio files, you will want to convert your podcasts into "WAV" format or "AIF" format.
These 2 formats are uncompressed audio files...
and their file sizes are much...
MUCH bigger than MP3.
You will want to use an audio program such as Audacity to edit and make changes to your audio files.
This is a free software that can be found online, and it's one of the best free software online that can enhance your business.
Another tool like this that you could use is a program called "Camstudio".
Podcasts are gaining steam these days.
On almost every website, there is an app or a podcast logo that basically means to visit the Apple iTunes website to download the podcast or the app.
Once you join iTunes and upload your first audio file, you will want to put this very same badge on your site also.
Podcasting is a very effective tool that you can use to improve your sales and profits - without spending a dime to do so.
All you have to do is record your content, upload it to iTunes and the other podcast directories, drive traffic to it, and use it to boost your credibility and get traffic back to your site.
It's very simple.
Good luck with using podcasts in your online business today.
or even a decade? Well I for one can say that I was introduced to this marketing strategy around about 3 years ago.
And it's a strategy that is definitely effective and easy to use.
Podcasts are nothing but audio files uploaded to your website, blog, or podcast directory.
By far the biggest podcast directory online is iTunes.
If you can get your podcast onto this site, you can see a lot of good things happening for you.
This is similar to Youtube, and in fact, it may actually be MORE effective for you than Youtube.
How is this so? Well, as you may already know, there are a lot of people on Youtube uploading and distributing their videos.
In some niches, you have so much competition that it can take a while for you to get a lot of traffic back to your site (or even eyeballs to your videos) - unless you do some form of direct promoting or advertising.
So with everybody flocking to Youtube, you can stand alone with podcasts and get traffic that way.
Podcasts are so easy to create.
In fact, if you have a Youtube video, if you can extract the audio from the video...
THAT can be a podcast for you! It's that easy, and then once you extract the audio, you can submit them to the podcast directories.
In your podcasts, hopefully you mention your website address or URL.
Without mentioning this, doing a podcast is kind of pointless.
Your goal is to deliver excellent information, while at the same time getting promotion for your website.
So be sure to include your website information so that people know where to get more information from you.
Podcasts are typically submitted as "MP3" files.
This is a compressed file type that sometimes are of high quality - but not always.
If you want high quality audio files, you will want to convert your podcasts into "WAV" format or "AIF" format.
These 2 formats are uncompressed audio files...
and their file sizes are much...
MUCH bigger than MP3.
You will want to use an audio program such as Audacity to edit and make changes to your audio files.
This is a free software that can be found online, and it's one of the best free software online that can enhance your business.
Another tool like this that you could use is a program called "Camstudio".
Podcasts are gaining steam these days.
On almost every website, there is an app or a podcast logo that basically means to visit the Apple iTunes website to download the podcast or the app.
Once you join iTunes and upload your first audio file, you will want to put this very same badge on your site also.
Podcasting is a very effective tool that you can use to improve your sales and profits - without spending a dime to do so.
All you have to do is record your content, upload it to iTunes and the other podcast directories, drive traffic to it, and use it to boost your credibility and get traffic back to your site.
It's very simple.
Good luck with using podcasts in your online business today.
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