Insurance health plans in America continue as one of the most frequently talked about subject these days, and as a new administration takes office its a sure bet the conversation will pick up.
With health care cost going through the roof most families find themselves stretched to the breaking point trying to find an affordable health care plans.
The recession is having a greater affect on most companies health care.
Any company manager or owner will tell you in a heart beat their employee health plan cost continues to grow out of control for both the company and the employee.
Many companies large and small now require more employees to accept more of the burden of  primary health care for their families.
  This can range from forcing more company employees to choose high deductible health plans or sky-high health insurance premiums.
The choices between high deductibles or high premiums is a tough choice to make for many families when it comes to choosing insurance health plans.
  Most families have to make the same choice when it comes to insurance prescription plans.
The cost of  medical prescription drugs helps to push the cost of medical care higher each year.
Why? Because the cost of research, development and  marketing passes on to the end consumer.
The prescription insurance is a fast growing slice of the consumer health insurance industry as people seek relief from higher cost of medical prescription drugs.
Still many people fight the higher cost by going across the border, mainly Canada and Mexico, to find cheaper pharmaceuticals.
This has fueled another debate whether  these drugs are of the quality, potency or as safe as the higher cost American distributed pharmaceuticals.
Yes, the current recession is affecting banking, housing but most importantly it's affecting the affordable health care plans.
  Affordable health care plans is quickly becoming an oxymoron.
Insurance health plans will have to adjust to current  consumer health insurance needs to stay useful in the coming years.