Believe it or not, there's a trained skill in getting copywriting for blogs right.
Many companies lose the opportunity to influence and gain fantastic PR value, because they don't really understand the power at their fingertips.
We offer you 5 Golden copywriting tips.
1.
Be friendly, amusing and informal in your blog writing.
Avoid the mistake of being 100% businesslike, it's far too severe to be appealing.
2.
Interact in the same way you'd do with people face to face.
Ultimately, blog writing is a conversation between people.
Keep it that way, and people will listen! 3.
Use Twitter, Facebook, and other platforms to give public testimonials.
Nothing can beat word of mouth; the Internet merely replaces what we have had for centuries - only to a bigger, stronger and worldwide audience! Eventually, you'll get a great feedback gesture too.
4.
Make announcements: if you are running a workshop, changing your image or hosting a networking event, let everyone know! Others can spread the news to their networks and you never know who is going to be influenced...
5.
When writing your blog, show you are an authority on your subject.
This is great for SEO too.
For it to be really efficient and make you look a great expert, get help on writing impeccable copy and SEO optimisation.
If you are struggling with time for all this, then get support and keep the social engines charging, ticking and running...
it's great, it's fun, its sociable and it wins business.