Health & Medical Food & Drink

The Taste and Power of Premixes

Premixes are a blend of ingredients that are scientifically developed for food and drink applications; these include a coffee premix, a cake premix and even an alcoholic premix! The focus is on creating quick and easy every-day drinks and dishes that are high in quality and consistency - without compromising the taste and texture of the finished product.

Why Premixes?

New economic patterns have brought about a change in consumerism and lifestyle choices. Working hours are gradually rising; with many commuting, working away from home or even taking a second job - which means less and less time is spent at home. After a long hard day at the office, the last thing you want to do is spend an hour or two in the kitchen. Premixes aim to ease the burden of cooking, allowing you to enjoy time with your family or simply to unwind. Premixes aim to deliver the same high standards of quality as you would expect from individual nutritional ingredients. Many manufacturers work alongside leading health officials to ensure their products meet the growing global demand for nutritionally enriched products that can help promote a healthy and happy lifestyle.

Many premixes already exist that we are unaware of, for example tea bags. Tea bag manufacturers realized that instant tea premixes produced an equally exceptional cup of tea in half the time it took to make the tea from scratch. They are also notably cheaper than buying loose tea leaves. The notion of saving time but producing high quality food has become a dominating force in the modern market. This idea of instant food and beverage sparked the new phenomenon of premixed alcoholic beverages such as; JD and coke, gin and tonic, vodka and coke and pimms and lemonade. Not only are they perfectly mixed, ensuring a well balanced beverage - they also have the allure of weighing and costing less than a bottle of alcohol, cups and mixers, which would be needed in order to create the desired amount.
As mentioned above, saving money is equally as important as saving time, especially in the current economic setting. Many premix items, especially if bought in bulk can drastically reduce the cost of weekly shopping without compromising the quality of the food! They also have the potential to introduce new foods in to the home. Premixed kits have been created for themed family dinners, and the assortment to choose from is impressive. They include Mexican, Indian, Chinese, Spanish, German and Thai. This allows families to try new foods without having to purchase recipe books, new ingredients and in some cases new kitchen equipment.

Whether liquid or dry, premixes can be tailored to meet the needs of every functional food and beverage manufacturer. Choosing a premix over purchasing a selection of single ingredients offers a number of benefits, some of which have been highlighted above. These premixes incorporate the right combination of quality ingredients, adding value while reducing the complexity for customers. Furthermore, it reduces the complexity of cooking - life is stressful enough already, without having to worry about burning the sausages!
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