The Home Page of your website is sometimes called the Index Page.
Generally, every website you visit will have certain standard pages with links listed on the home page.
These are basic pages that have information about your website that are of interest to the visitor.
If you have omitted any of these pages, don't be surprised if you lose visitors -- they might think you're a bogus business and that you won't share your company's general information with the public.
Some standard pages you should include on your website are: o About Us Page: Before buying from your website, many people would like a little information about you and your company.
Having this page will begin to establish trust with your readers.
Let the public know how long you have been in business as well as any organizations you belong to, any awards you have received, and some information to demonstrate that you know about the product or service that you're selling, e.
g.
"I have written over 50 articles regarding my niche...
".
Many people like to include their picture on this page -- that also establishes a bond with visitors.
o Contact Us Page: Many visitors want credibility from you before they purchase an item from your website.
Give them your real name and address as well as your email, fax and telephone number.
Think of how many times you wanted to directly contact someone on a website and, at best, you have an email address.
And, your email might be cut off in their spam account so they never even receive your message! Try to provide your readers with a number of email addresses, e.
g.
info@mycompany.
com, customerservice@mycompany.
com, etc.
If the visitor does want to email you this will give them a better chance of getting to the correct department.
o Privacy Statement Page: In today's times, internet privacy has become an overwhelming concern of buyers because of identity theft.
You should tell the reader exactly what information you will be asking from each visitor and what you will do with it, e.
g.
charge their credit card, send them email, etc.
You must also tell the visitor if you will share the information with anyone.
It is also good to tell the visitor under what name the charge will appear on their credit card bill if they purchase from your website.
Many website owners are incorporated or have more than one website.
For example, if you order a product from feelsafeandsecure.
com, you might be billed by LRZ Enterprises, Inc.
People get very frustrated when they see a charge on their bill from someone they don't recognize, so let them know your company name when they purchase a product.
There are other pages that can be linked from your home page, e.
g.
Q/A page, product page, link page, testimonials, store policies and many more depending on the type of website you offer.
Generally, every website you visit will have certain standard pages with links listed on the home page.
These are basic pages that have information about your website that are of interest to the visitor.
If you have omitted any of these pages, don't be surprised if you lose visitors -- they might think you're a bogus business and that you won't share your company's general information with the public.
Some standard pages you should include on your website are: o About Us Page: Before buying from your website, many people would like a little information about you and your company.
Having this page will begin to establish trust with your readers.
Let the public know how long you have been in business as well as any organizations you belong to, any awards you have received, and some information to demonstrate that you know about the product or service that you're selling, e.
g.
"I have written over 50 articles regarding my niche...
".
Many people like to include their picture on this page -- that also establishes a bond with visitors.
o Contact Us Page: Many visitors want credibility from you before they purchase an item from your website.
Give them your real name and address as well as your email, fax and telephone number.
Think of how many times you wanted to directly contact someone on a website and, at best, you have an email address.
And, your email might be cut off in their spam account so they never even receive your message! Try to provide your readers with a number of email addresses, e.
g.
info@mycompany.
com, customerservice@mycompany.
com, etc.
If the visitor does want to email you this will give them a better chance of getting to the correct department.
o Privacy Statement Page: In today's times, internet privacy has become an overwhelming concern of buyers because of identity theft.
You should tell the reader exactly what information you will be asking from each visitor and what you will do with it, e.
g.
charge their credit card, send them email, etc.
You must also tell the visitor if you will share the information with anyone.
It is also good to tell the visitor under what name the charge will appear on their credit card bill if they purchase from your website.
Many website owners are incorporated or have more than one website.
For example, if you order a product from feelsafeandsecure.
com, you might be billed by LRZ Enterprises, Inc.
People get very frustrated when they see a charge on their bill from someone they don't recognize, so let them know your company name when they purchase a product.
There are other pages that can be linked from your home page, e.
g.
Q/A page, product page, link page, testimonials, store policies and many more depending on the type of website you offer.
SHARE
