Are you new to blogging for your business? If so, you want to get off on the right foot by creating compelling content right from the start.
Although it takes time and dedication to see good long term results, if you start using a variety of post types, you will ultimately create engaging content for your growing readership.
Are you a veteran business blogger? If you've been at this for a while, chances are you have settled into some patterns.
Some of those are the good habits of responding to comments quickly and always including some type of call to action in your posts.
Some of your patterns may not be so helpful.
Are you writing the same type of content in every post? Do you favor what type of post style? If so, your readership may be dropping off as your audience begins to think you don't have anything new to share.
To combat the stagnant state of your blog, try incorporating some variation into your blog.
No matter what stage you are in your blogging career, chances are you are looking for ideas to create more engaging content for your readers.
The best way to do this is to change up the types of posts you usually write.
Here are 5 types of posts that will help you spice things up:
Although it takes time and dedication to see good long term results, if you start using a variety of post types, you will ultimately create engaging content for your growing readership.
Are you a veteran business blogger? If you've been at this for a while, chances are you have settled into some patterns.
Some of those are the good habits of responding to comments quickly and always including some type of call to action in your posts.
Some of your patterns may not be so helpful.
Are you writing the same type of content in every post? Do you favor what type of post style? If so, your readership may be dropping off as your audience begins to think you don't have anything new to share.
To combat the stagnant state of your blog, try incorporating some variation into your blog.
No matter what stage you are in your blogging career, chances are you are looking for ideas to create more engaging content for your readers.
The best way to do this is to change up the types of posts you usually write.
Here are 5 types of posts that will help you spice things up:
- Top # Lists - Whether you go with top 3, 5, or 10 lists, this type of content is easy to scan and attracts readers.
- Unique Content - Try talking about a unique subject.
If you usually go for lots of 3rd party material or just rehashing something someone else said, try giving your readers a taste of your individuality and opinion. - Excerpt - If you already do a lot of talking from your perspective, try pulling in an expert on the subject and back up your previous posts with a little third party credibility.
- Video Driven Content - Whether you create the video or embed from another source, "video increases the chance of a front-page Google result by 53x" according to Forrester.
Keep the videos short to begin with and follow them up with some written content that calls readers to comment or share. - Inspire - Try inspiring your readers.
What is your target audience passionate about? Try giving them some encouragement, or share a quote from someone they'll admire, and then throw in your own words of advice.
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