Business & Finance Advertising & sales & Marketing

Understand Why Well-Written Articles Help In Article Marketing!

The Internet is a wonderful place. If there is anything one needs to gain knowledge on, all one needs to do is go to the Internet and search for that item. In the initial stages, the Internet used to return only web sites as search results. Now, many blog sites and discussion forums can be found in addition to the traditional web sites. These blog sites and discussion forums not only offer some of the best solutions to most of the issues, but also provide extensive knowledge on searched items as most of the entries are written by experts and people who have real life experience of the topics.

Not all blog sites and discussion forums are equally popular. Those who like to read books invariably have their favorite authors and there are authors who are more popular than others. This is because they have a better style of writing than others and have a bigger fan following. Same is the case with the articles and entries in blog sites and discussion forums. There are some authors who attract more visitors to their writings because they write better. What is it that they do differently? Let us see the best way to write an article.

A typical, well written article should have an effective format in place. The article should start with a summary. A well written summary consists of about 5 sentences and gives a surface view of what is following. It is said that the first interaction leaves a lasting impression. A proper summary should be able to excite the reader and urge him or her to go ahead. The summary should be followed by an introduction to the product or service. The introduction should be written in simple language and even if the topic is very technical or specific, make it look simple. A well written introduction paves the way for further reading. After the introduction is made, the main body of the article should be written in 3 to 4 paragraphs. The body has no hassles being technical but the writing style should be lucid enough to keep the reader's interest. The reader should actually feel the passion that the writer has about the topic. Many people tend to go overboard when writing the body of the article and invariably lose track of the length of it. It is mandatory to stay within limits even if there is a burning itch to go on and on. A long winded body will definitely lose the reader's interest and a click of the mouse will close the page, simply not to be visited by that particular reader at least. After the body is done, there should be a paragraph to wrap the article up. The wrap up should contain the summary and should be able to proactively address any questions that the reader may have. The final act is the resource box that should contain a link and ask for action from the reader. A well written article should stay within 500 to 600 words, starting from the summary to the wrap up section. An article written this way will work wonders for article marketing.

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