In the marketing landscape today, social media is gathering too much moss.
Every corporate brands - big, moderate or small - are focusing its marketing expenditure on capturing the consumer mindshare through social media activities.
Many corporate have over-looked the fact that effective marketing is the product of successful two-way communication.
This included digital as well as traditional media.
Social media is seen as an interactive application which is controlled by the end-user.
This application is generally experience-based in order to generate customer interest with the brand.
The more interactive the brand is the better the response will be given by consumers.
However, in our drive to successfully generate double-digit ROI, we conveniently forget the fact that marketing activities and strategies are becoming over-whelming for the receivers as well.
While we fight to make our brand stand-out, our target audience struggles to comprehend the integrity of each and every marketing campaign.
Before they can respond to any marketing message, customers have to take steps to ensure that the product being offered is not a fraud.
While using social media for purchases, customers want to know how much of your intellectual property you are willing to provide at no cost to them.
Hence, to create an impact on customers, social marketers must adopt a "giving" attitude to develop customer trust.
Another very important act is to develop an emotional relationship with the customer.
Customer's best react to campaign where they are emotionally attached because they consider that brand and the company a part of their lives.
This gives them reason to care for and nurture the brand.
Customers have now become very skeptical of marketing.
They now take out time to evaluate each and every campaign before taking a decision.
In such a situation, if they find that the brand is giving enough information to satisfy their concerns, they consider it honestly on the part of the corporation.
Such a perception is very crucial in the development of social media campaign because this brings off long-term relationship with customers that die hard.
In order to effectively and efficiently respond to social marketing trends, brands must first understand their goals and the purpose they want to achieve.
Having done that, they must research which consumer group they want to target.
After that, it is important to objectively evaluate the social platform that best fits the target audience requirements and the offering of your brand.
Always remember, when publishing content on social media, you should know what your customer needs and what the best method of delivering it to them is.
It is all about generating a trustworthy relationship between you and your customer so much so that your customer would be willing to pay money to acquire your brand.
Every corporate brands - big, moderate or small - are focusing its marketing expenditure on capturing the consumer mindshare through social media activities.
Many corporate have over-looked the fact that effective marketing is the product of successful two-way communication.
This included digital as well as traditional media.
Social media is seen as an interactive application which is controlled by the end-user.
This application is generally experience-based in order to generate customer interest with the brand.
The more interactive the brand is the better the response will be given by consumers.
However, in our drive to successfully generate double-digit ROI, we conveniently forget the fact that marketing activities and strategies are becoming over-whelming for the receivers as well.
While we fight to make our brand stand-out, our target audience struggles to comprehend the integrity of each and every marketing campaign.
Before they can respond to any marketing message, customers have to take steps to ensure that the product being offered is not a fraud.
While using social media for purchases, customers want to know how much of your intellectual property you are willing to provide at no cost to them.
Hence, to create an impact on customers, social marketers must adopt a "giving" attitude to develop customer trust.
Another very important act is to develop an emotional relationship with the customer.
Customer's best react to campaign where they are emotionally attached because they consider that brand and the company a part of their lives.
This gives them reason to care for and nurture the brand.
Customers have now become very skeptical of marketing.
They now take out time to evaluate each and every campaign before taking a decision.
In such a situation, if they find that the brand is giving enough information to satisfy their concerns, they consider it honestly on the part of the corporation.
Such a perception is very crucial in the development of social media campaign because this brings off long-term relationship with customers that die hard.
In order to effectively and efficiently respond to social marketing trends, brands must first understand their goals and the purpose they want to achieve.
Having done that, they must research which consumer group they want to target.
After that, it is important to objectively evaluate the social platform that best fits the target audience requirements and the offering of your brand.
Always remember, when publishing content on social media, you should know what your customer needs and what the best method of delivering it to them is.
It is all about generating a trustworthy relationship between you and your customer so much so that your customer would be willing to pay money to acquire your brand.
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