Having just a business website is not enough when you're trying to grow your coaching business.
Experts agree that adding a blog would certainly make a huge difference.
You can use this platform to talk about updates or recent issues in your niche using conversational, relaxed tone.
This can also serve as the channel for feedback and suggestions for your prospects.
It's worth knowing that research suggests this; people who end up buying coaching programs check at least 5 blogs before they make a purchase to ensure that they'll get their money's worth or that they'll sign up with the right coach.
Here's how you can start your blog for your coaching business: Choose a platform.
There are basically two blog platforms that you can choose from; free and paid.
Using them have both pros and cons.
I suggest that you weigh these before you make a decision.
If you want absolute control over your blog, then go with paid ones.
If you want something that is easy to use and wouldn't cost you a penny, free platforms like WordPress or blogspot will do the job for you.
Think of an attractive name for your blog.
You need to give it your best shot when giving your blog a name for obvious reason.
People who hear this must easily figure out what your company is about and what you're selling.
You would also want to use keywords so your blog will show up on relevant search page results.
Design your blog.
Although you can use templates to easily get started, I would suggest that you invest on getting your blog designed by the experts.
The overall feel of your blog will play a crucial role in getting people to trust you.
Make it visually appealing but ensure that it's not overly complicated.
Your visitors must easily find the buttons that they need to click to get the exact information they need.
Content is the king.
The quality of your content is what will make your blog succeed or fail.
Before you write, remind yourself that your goal here is to impress your visitors and position yourself as an expert in your niche.
So, using mediocre content is not an option.
Make your blog posts not only useful and informative but unique and interesting to read as well.
Regular updates is a must.
It's important that you update your blog regularly.
You need to offer something new every so often so you can get your visitors to come back.
However, this doesn't mean that you need to write a new blog post everyday.
You can post informative videos, interview an expert, or you can provide links related to your niche and give your personal take.
Shouldn't take an hour of your time everyday.
Permit comments.
Encourage your visitors to post comments on each of your blog posts.
It's important that you know what they think to easily figure out if you're on the right track.
Also, take this as an opportunity to establish direct communication with these people so you can easily get them to like and trust you.
Experts agree that adding a blog would certainly make a huge difference.
You can use this platform to talk about updates or recent issues in your niche using conversational, relaxed tone.
This can also serve as the channel for feedback and suggestions for your prospects.
It's worth knowing that research suggests this; people who end up buying coaching programs check at least 5 blogs before they make a purchase to ensure that they'll get their money's worth or that they'll sign up with the right coach.
Here's how you can start your blog for your coaching business: Choose a platform.
There are basically two blog platforms that you can choose from; free and paid.
Using them have both pros and cons.
I suggest that you weigh these before you make a decision.
If you want absolute control over your blog, then go with paid ones.
If you want something that is easy to use and wouldn't cost you a penny, free platforms like WordPress or blogspot will do the job for you.
Think of an attractive name for your blog.
You need to give it your best shot when giving your blog a name for obvious reason.
People who hear this must easily figure out what your company is about and what you're selling.
You would also want to use keywords so your blog will show up on relevant search page results.
Design your blog.
Although you can use templates to easily get started, I would suggest that you invest on getting your blog designed by the experts.
The overall feel of your blog will play a crucial role in getting people to trust you.
Make it visually appealing but ensure that it's not overly complicated.
Your visitors must easily find the buttons that they need to click to get the exact information they need.
Content is the king.
The quality of your content is what will make your blog succeed or fail.
Before you write, remind yourself that your goal here is to impress your visitors and position yourself as an expert in your niche.
So, using mediocre content is not an option.
Make your blog posts not only useful and informative but unique and interesting to read as well.
Regular updates is a must.
It's important that you update your blog regularly.
You need to offer something new every so often so you can get your visitors to come back.
However, this doesn't mean that you need to write a new blog post everyday.
You can post informative videos, interview an expert, or you can provide links related to your niche and give your personal take.
Shouldn't take an hour of your time everyday.
Permit comments.
Encourage your visitors to post comments on each of your blog posts.
It's important that you know what they think to easily figure out if you're on the right track.
Also, take this as an opportunity to establish direct communication with these people so you can easily get them to like and trust you.
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