In today's world, virtually every company, not to mention person, has a Facebook page.
When used correctly, Facebook is a powerful marketing tool, and it doesn't have to cost money.
If your company is not yet on Facebook, it is not too late start.
Here's how: Create a Fan Page On Facebook, individual every-day users have Profiles, while companies, groups, bands, celebrities, etc.
have Fan Pages.
Once your Fan Page is up, you can add content, interact with others Pages and users, and receive "likes" from others on Facebook.
If someone "likes" your page, your posts will show up in their Newsfeed, thus keeping them informed about what is new with your company.
Start by getting your friends and family to "like" your company's Page and keep the buzz building from there.
Stay Active Every day, you should be posting new status updates, pictures, videos, and other content for your viewers to see.
If a Page becomes stagnant, stale, and outdated, it will quickly lose "likes" and fall into irrelevance.
On the flip side, the more you stay current, the more new viewers you will get.
Plus, if you are using Facebook to market your company, why wouldn't you want to keep your viewers informed and up-to-date? Stay Interactive As important as it is to post news to your company's Fan Page, it is also important to keep your visitors engaged.
Post questions for them to answer.
Reply when they post questions and comments.
Reward your viewers by posting contests and prize opportunities.
The more "likes" and comments each post gets, the higher up it will show in Newsfeeds.
If a post attains five or more "likes," it will show up in your fans' Top News sections, which gets heavy attention.
In addition, you should build relationships with other related companies; "like" them, and they will "like" you back! Create an Ad Campaign Facebook Ads are not free, but if you have the cash, they can be a very worthy investment.
These Ads will show up on the side of Facebook users' pages - even users that do not yet "like" your company.
Thus, this is a great way to draw new viewers to your page, without having to do anything at all (except pay, of course).
Ads are flexible; you can set your own budget, and select your target audience by location, age, and interests.
Be Unique and Creative At this point, there are a lot of Facebook Fan Pages out there.
Why should users like your company's? Give them reasons to.
Make your Profile Picture creative and attractive.
Make it big as well - Facebook allows up to 600 pixels x 200 pixels.
Pay special attention to your landing page, which is the specific page within your Fan Page that users first "land" on when they click your link (you can choose which one it is).
Think outside of the box (but not outside of the "like" box), and your company will benefit.
When used correctly, Facebook is a powerful marketing tool, and it doesn't have to cost money.
If your company is not yet on Facebook, it is not too late start.
Here's how: Create a Fan Page On Facebook, individual every-day users have Profiles, while companies, groups, bands, celebrities, etc.
have Fan Pages.
Once your Fan Page is up, you can add content, interact with others Pages and users, and receive "likes" from others on Facebook.
If someone "likes" your page, your posts will show up in their Newsfeed, thus keeping them informed about what is new with your company.
Start by getting your friends and family to "like" your company's Page and keep the buzz building from there.
Stay Active Every day, you should be posting new status updates, pictures, videos, and other content for your viewers to see.
If a Page becomes stagnant, stale, and outdated, it will quickly lose "likes" and fall into irrelevance.
On the flip side, the more you stay current, the more new viewers you will get.
Plus, if you are using Facebook to market your company, why wouldn't you want to keep your viewers informed and up-to-date? Stay Interactive As important as it is to post news to your company's Fan Page, it is also important to keep your visitors engaged.
Post questions for them to answer.
Reply when they post questions and comments.
Reward your viewers by posting contests and prize opportunities.
The more "likes" and comments each post gets, the higher up it will show in Newsfeeds.
If a post attains five or more "likes," it will show up in your fans' Top News sections, which gets heavy attention.
In addition, you should build relationships with other related companies; "like" them, and they will "like" you back! Create an Ad Campaign Facebook Ads are not free, but if you have the cash, they can be a very worthy investment.
These Ads will show up on the side of Facebook users' pages - even users that do not yet "like" your company.
Thus, this is a great way to draw new viewers to your page, without having to do anything at all (except pay, of course).
Ads are flexible; you can set your own budget, and select your target audience by location, age, and interests.
Be Unique and Creative At this point, there are a lot of Facebook Fan Pages out there.
Why should users like your company's? Give them reasons to.
Make your Profile Picture creative and attractive.
Make it big as well - Facebook allows up to 600 pixels x 200 pixels.
Pay special attention to your landing page, which is the specific page within your Fan Page that users first "land" on when they click your link (you can choose which one it is).
Think outside of the box (but not outside of the "like" box), and your company will benefit.
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