Topic: 360 degree Communication
Speaker: Nidhi mahesh, Manager, Marketing (Corporate)
In today's interconnected world, an organization has to establish the right connect both internally and externally. And how that should be done whether in the good times or in the time of a crisis is what 360 degree communication is all about. That was the essence of the discussion that Nidhi Mahesh, a communications specialist from Mindtree consulting had with the students of the FW0709 batch. Nidhi, drawing on her experience of having worked for the corporate communication divisions at places as diverse as IIM Calcutta and Mindtree, explained how organizations, especially large ones, forget the value of having a structured communication process for both their internal (employees) and external (customers) stakeholders. The lecture gave the students an overview of this emerging field in the corporate world and why 360 degree communication should do exactly what it means, communicate with everyone around!
'Customer Needs and motivation'
Speaker: Supriya Sinha - Brand Manager, UB Spirits division
Outside of the consumer behavior course that the students of the Fall Winter batch 2007-09 are attending, Supriya Sinha an industry veteran in the marketing and advertising vertical presented an industry perspective on a part of consumer behavior that served as a supplemental piece of learning laced with industry insights Supriya has gathered in her career. Live examples and couple of caselets that were solved in class had the students asking for more in an insightful take on what exactly motivates customers to buy the stuff that they buy!
"OVERVIEW OF FINANCIAL MANAGEMENT"
The most widely belief among students is that "Finance and Accounts are one and the same". The session on "Financial Management" taken by Prof. Pooja Gupta (Trainer and Adjunct faculty at various B-Schools); who addressed the students of Fall Winter 2007/09 batch on 12th January 2008; was aimed at undoing such ideas and marking clear cut differences between finance and accounting. The session took place on  Students got a chance to understand the scope of Finance beyond the horizon of Accounts. Even though Finance and Accounts are not independent as argued by Prof. Gupta; but they do have differences when it comes to objectivities and functionality. Moreover, Ms. Gupta discussed the importance of the Time Value of Money and the ideas relating to inflation. There were numerous examples given on the power of compounding so that students understand the importance of saving and investments.
Speaker: Nidhi mahesh, Manager, Marketing (Corporate)
In today's interconnected world, an organization has to establish the right connect both internally and externally. And how that should be done whether in the good times or in the time of a crisis is what 360 degree communication is all about. That was the essence of the discussion that Nidhi Mahesh, a communications specialist from Mindtree consulting had with the students of the FW0709 batch. Nidhi, drawing on her experience of having worked for the corporate communication divisions at places as diverse as IIM Calcutta and Mindtree, explained how organizations, especially large ones, forget the value of having a structured communication process for both their internal (employees) and external (customers) stakeholders. The lecture gave the students an overview of this emerging field in the corporate world and why 360 degree communication should do exactly what it means, communicate with everyone around!
'Customer Needs and motivation'
Speaker: Supriya Sinha - Brand Manager, UB Spirits division
Outside of the consumer behavior course that the students of the Fall Winter batch 2007-09 are attending, Supriya Sinha an industry veteran in the marketing and advertising vertical presented an industry perspective on a part of consumer behavior that served as a supplemental piece of learning laced with industry insights Supriya has gathered in her career. Live examples and couple of caselets that were solved in class had the students asking for more in an insightful take on what exactly motivates customers to buy the stuff that they buy!
"OVERVIEW OF FINANCIAL MANAGEMENT"
The most widely belief among students is that "Finance and Accounts are one and the same". The session on "Financial Management" taken by Prof. Pooja Gupta (Trainer and Adjunct faculty at various B-Schools); who addressed the students of Fall Winter 2007/09 batch on 12th January 2008; was aimed at undoing such ideas and marking clear cut differences between finance and accounting. The session took place on  Students got a chance to understand the scope of Finance beyond the horizon of Accounts. Even though Finance and Accounts are not independent as argued by Prof. Gupta; but they do have differences when it comes to objectivities and functionality. Moreover, Ms. Gupta discussed the importance of the Time Value of Money and the ideas relating to inflation. There were numerous examples given on the power of compounding so that students understand the importance of saving and investments.
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